According to iphone24.se there are between 350,000 and 400,000 iPhone users in Sweden right now. Maybe you have an iPhone or are thinking of getting one. In that case, you might want to know how to get a direct link to Sandberg Trygg.

What to do:
•    Surf to www.sandbergtrygg.se on your iPhone
•    Tap on the plus sign at the bottom to bookmark the page
•    Select “Add to home screen”
•    Follow the instructions and voilà there is your direct link to Sandberg Trygg

The real world is about colours, textures and forms, not words. As a copywriter, it pains me to say it but it’s true.

Of course, print, digital and film media – pictures and words – are essential to communicating ideas. But no integrated approach to branded communication is complete without taking care of the physical and seeing how the branding occupies a real space in the real world.

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More and more people are turning to social media to find relevant business information. Research studies on how we use social media professionally are now also starting to turn up.

One such study is the 2009 B2B Social Media Benchmarking Study, at business.com. This study was carried out among 2393 North American professionals within B2B. This is to date the largest study of its kind.

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NDC Suite from Kollmorgen is a collection of tools for building control systems for driverless forklifts. It includes software and hardware, and services ranging from design to upgrades. As part of the work to support sales visits, Sandberg Trygg has produced a brochure and website that describe the NDC Suite. The aim is to get more forklift manufacturers buying control systems from Kollmorgen instead of using systems developed in-house.

During the 1960s our predecessors Anderson & Lembke produced a publication called ”Technical advertising texts – how and why?”. It was meant as internal training material for copywriters.

The publication is of course dated in many ways (few would call an art director a layout man today). But on the whole, it contains thoughts and writing tips that as just as relevant today as they were then.  Here are some of them and if you are interested you can download the whole publication as a pdf. (Only available in Swedish. The ten points below are a summary of the contents)

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As communicators, we have two choices. We can either try to alter our audience’s perception in a direction that better suits our purposes, or we can strive to reinforce an existing perception. That may sound cynical but it’s merely a reflection of human nature. We do it all the time. After all, why else would we want to look and be our best on a first date or at a job interview?

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Cancer. A word that inspires so much fear. Although not as much today as fifty years ago. Then only one out of four cancer victims survived. Today as many as 60 per cent are cured.  A dramatic improvement that we owe to the dedication of many great men and women.

As February 4th is World Cancer Day we would like to pay tribute to one of these pioneers – Lars Leksell – who in the early 1950s decided to take on one the most feared types of cancer – the brain tumour.

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Eight out of ten b2b buyers find their suppliers instead of the other way around. This is the conclusion of a 2009 report from MarketingSherpa – an American research firm specializing in finding out what works, and what doesn’t work, in marketing.

Which is exactly why you should ask yourself the following questions: How easy/hard is it for prospects to find my company and my offering? What happens when they google my company name? Or services, products, business areas and key words that I want to be associated with?

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With all due respect to friends and clients at SKF, the question is not quite as ridiculous as you might think. At least not for this layman. Some background. SKF has provided bearings for over a century, in the process learning just about everything there is to know about how objects rotate – and just as importantly, why they suddenly stop. And guess what they discovered? The vast majority of mechanical breakdowns can be attributed to a malfunctioning rotating part. Who’s the greatest expert on those parts? SKF. And who’s the world’s leading supplier of them? Right again.

No, dear reader, as you’ve already guessed, I wouldn’t dream of blaming SKF. My aim was simply to share with you what an extraordinary company it is. But had the headline been ’SKF is fantastic,’ you would never have made it this far. After all, nothing bores a reader more than bluster and blarney.

At the recent 9th European Peritoneal Dialysis (EuroPD) conference in Strasbourg, France, Sandberg Trygg helped Gambro present the latest and strengthened scientific evidence for their peritoneal dialysis offering.

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