Cancer. A word that inspires so much fear. Although not as much today as fifty years ago. Then only one out of four cancer victims survived. Today as many as 60 per cent are cured.  A dramatic improvement that we owe to the dedication of many great men and women.

As February 4th is World Cancer Day we would like to pay tribute to one of these pioneers – Lars Leksell – who in the early 1950s decided to take on one the most feared types of cancer – the brain tumour.

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Eight out of ten b2b buyers find their suppliers instead of the other way around. This is the conclusion of a 2009 report from MarketingSherpa – an American research firm specializing in finding out what works, and what doesn’t work, in marketing.

Which is exactly why you should ask yourself the following questions: How easy/hard is it for prospects to find my company and my offering? What happens when they google my company name? Or services, products, business areas and key words that I want to be associated with?

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With all due respect to friends and clients at SKF, the question is not quite as ridiculous as you might think. At least not for this layman. Some background. SKF has provided bearings for over a century, in the process learning just about everything there is to know about how objects rotate – and just as importantly, why they suddenly stop. And guess what they discovered? The vast majority of mechanical breakdowns can be attributed to a malfunctioning rotating part. Who’s the greatest expert on those parts? SKF. And who’s the world’s leading supplier of them? Right again.

No, dear reader, as you’ve already guessed, I wouldn’t dream of blaming SKF. My aim was simply to share with you what an extraordinary company it is. But had the headline been ’SKF is fantastic,’ you would never have made it this far. After all, nothing bores a reader more than bluster and blarney.

At the recent 9th European Peritoneal Dialysis (EuroPD) conference in Strasbourg, France, Sandberg Trygg helped Gambro present the latest and strengthened scientific evidence for their peritoneal dialysis offering.

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New fresh appearance. New punchy texts. And a new structure that makes it easier to discover everything that Crepido Systems has to offer. If you’re looking for a sharp IT consultant company, or are simply curious, we recommend a visit to: www.crepido.com

As online marketing rapidly develops, new expressions – acronyms in particular – appear. Some never to be heard again, others are here to stay. These are a few to keep in mind:

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At some point in her life, one in eight western women will develop breast cancer. It starts with a tiny lump, no bigger than a pinhead. Finding that lump before it spreads is a race against time. Every year, hundreds of thousands of women around the world lose the race. And yet, despite the enormous harvest of grief, there are reasons for optimism.

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A while ago a client at the agency said, “The problem with social media is that everybody wants to talk and nobody wants to listen.” It’s an interesting thought. Sometimes it feels like social media only achieve the same thing as traditional media have always done – i.e broadcast a message.

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No, it’s not a typo in the headline. Happy New Year to all of you celebrating according to the Gregorian calendar. To all others: Happy New Year in advance! Time is, as famously said, relative and so is chronology.

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Business is hotting up for the agency. This is why we are now strengthening our crew with two new talented team players: Mats Millner, art director and illustrator, and Viktor Edqvist, assistant AD specializing in digital media. Mats comes to us from Tuvemark & Kron ad agency and Viktor from Shout Advertising.