The b2b agency for better business
This autumn almost 300,000 students will begin at one of Sweden’s universities or colleges. So far their main concerns are probably about finding somewhere to live and passing exams. But soon their thoughts will turn to their future dream career and employer.
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On September 1st, Birthe Jörgensen will join Sandberg Trygg in Stockholm as strategic executive. Birthe comes to us from Saatchi & Saatchi and has previously worked at Åkestam.Holst, Lowe People, Observera Grey and BBDO Scandinavia.
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Today Epica Book 23 arrived at the agency. On page 253 in the category “Prescription products” you can see our ad series for Sectra RIS/PACS. Something tells me that page will be well thumbed, at least here at the agency.
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Every so often a new word comes along that takes every conference room by storm. Proactive is a recent example. There’s hardly an office canteen not packed with earnest-looking people imploring each other – and everybody within earshot – to be proactive. It doesn’t seem to matter what you say (or write) as long as it contains the magic word.
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The German group Kraftwerk was formed in 1968 by Ralf Hütter and Florian Schneider. During the first few years they mainly did instrumental, experimental music but then they gradually moved over to electronic pop music. They often had to develop the instruments themselves to get the sound they were looking for.
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This article is published on Tuesday the 27th of July at 1:48 p.m., Swedish Time. At this point in time, I, the writer, am on holiday with my wife and daughter. But that’s not stopping me from communicating with you anyway.
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I really hate to shop at Biltema. But don’t get me wrong; it’s not my intention to bash one of Sweden’s most popular retailers of car accessories. No, it’s just my personal, and very strong, lack of interest in almost everything they sell. I get jumpy just setting foot in one of their stores and the mere thought of endless shelves of wiper blades, metal whatchamacallits and gallons of windscreen washer makes me want to run in the opposite direction. Very fast and probably screaming.
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A backlit image of a human body. Layers of skin are peeled off, then the flesh. Various organs and blood vessels are exposed in spectacular detail. And finally the skeleton.
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You’ve heard of course Aesop’s fable about The Hare and the Tortoise. An ancient story with a moral that may be hard to apply to the world of business today.
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But only when it comes to our newsletters. Summer and vacation time is here. Update is therefore taking a break and will reappear in September. But as some projects will be in progress all summer, one or two news items or inspiring articles can still turn up on the web.
Have a great summer!
Sandberg Trygg