Most advertising schools and school of economics are teaching how to promote fast-moving consumer goods. Fun stuff, absolutely, but what really triggers us at Sandberg Trygg is business-to-business sales. Narrow target audiences, long sales cycles, crucial buying decisions … the list goes on. Why do we prefer it? Well, we simply think it’s more stimulating working with things that are really tricky instead of, say, a chocolate with a new taste.

Everyone working at Sandberg Trygg must be (and is) committed to doing a great job for you, no matter what the communications challenge – global brand campaign or local product sheets.

Yes, we know all about David Ogilvy’s rules for advertising and we admire Bill Bernbach’s amazing gift of inspiring creative people to do wonders. However, life’s more than just advertising. Consequently, the people here are encouraged to get inspired in their spare time by growing their interests – may it be fishing, playing drums or going to the gym.