Well-defined working method
The C3 model
Sandberg Trygg works with a method called the C3 model. The model has been developed and refined since 2004, and is based on knowledge that goes all the way back to the 1960s.
The good thing about the C3 model is that it allows you to work with every step separately. For a typical production assignment, we can often go directly to step 3. In other cases a combination of step 1 and 2 might be enough. This way, we save time and money for you.
Our quality management system is connected to the model.
• C1: Create [+]
The first step is to sort out where and how communications can contribute to boosting your business. This is a truly creative process, setting the standard for all material produced later on.
Examples of deliverables: Communications plan, brand strategy, positioning statement
• C2: Convey [+]
In the second step, we develop an emotionally and intellectually stimulating concept for what you need to communicate. With headlines, pictures and graphics that work across national and cultural borders.
Examples of deliverables: Communications concept, “Look and feel” sketches
• C3: Convince [+]
Step three is about excellent execution and delivery. Producing material with exquisite copy, brilliant pictures and an eye-catching layout. For all media and markets. In twenty or more languages, if needed.
Examples of deliverables:
Digital: Banner, e-marketing, social media, website, video
Print: Ad, brochure, direct mail, press release, product sheet