1
May
2009
One krona to the forest owner gives two kronor to the community
With this promise, Munksjö Paper wants to tempt as many local forest owners as possible to sell timber to the company’s mill in Billingsfors, Dalarna. Munksjö claims that it is basic maths. Not only do the forest owners get a fair price for their hard work, the community also benefits through employment opportunities, tax revenue and other local investments. Sandberg Trygg has helped Munksjö produce an extensive volume of campaign material directed towards forest owners – everything from ads on Blocket and signs in the forest to DMs, brochures, a campaign website and ads in the local press.