1
Aug
2009
SKF does not want to be seen as a bearing supplier
What do you think of when somebody says SKF? If you belong to the overwhelming majority, the answer is bearings. Which pretty much sums up the challenge SKF is facing.
Truth is, SKF knows so much more than bearings. The company now has to organize and communicate that knowledge to as wide an audience as possible – otherwise it might find itself in a commodity trap that’s difficult to get out of.
In light of this, SKF has created an organization, called Solution Factory, to house its specialist knowledge in seals, mechatronics, lubrication and related services. As the name implies, these ’factories’ provide customized solutions to very specific needs. The plan is to establish some 20 Solution Factories around the world. Sandberg Trygg is in the process of designing launch materials to help put SKF’s knowledge offer on the map.