16
Dec
2009
Stay healthy – remember to wipe after wash
You probably know that washing your hands is a good way to stay healthy. The reason is simple: germs are most commonly spread through touch. However, as the team working with SCA Tork found out, washing is only half the story. The other half is drying them. And there’s only way to dry your hands properly, while also wiping them free of germs. With a disposable paper towel. Well, we hear you say, that’s hardly surprising since Tork want to sell as many paper towels as they possibly can. Any suspicions we may have had were soon put to rest once we’d seen (and actually read selected passages from) several hefty university studies supporting the claim. One thing’s certain, none of us will ever use a warm air dryer again.
Anyway, back to Tork. Our assignment was to put together two educational packages – one for the workplace and one for schools. The theme was the same for both: Wash after Wipe. The aim is to educate as many people as possible about the importance of good hand hygiene. Campaign material for the workplace included a folder, poster, mirror clings for washrooms, campaign website, internet banners and info sheets. For the schools, we decided to harness the students’ creativity by asking them to enter a competition: best redesign of a mirror cling wins a trip for the whole class. The competition was complemented by leaflet, poster and campaign website.
http://www.dagensmedia.se/nyheter/kampanjer/article110699.ece