22
Jan
2010
Bringing science to life
[pro-player width='660' height='355' type='video' image='http://www.sandbergtrygg.se/wp-content/uploads/2010/01/gambro_europd.jpg']http://www.sandbergtrygg.se/wp-content/uploads/2010/01/EuroPD.flv[/pro-player]
At the recent 9th European Peritoneal Dialysis (EuroPD) conference in Strasbourg, France, Sandberg Trygg helped Gambro present the latest and strengthened scientific evidence for their peritoneal dialysis offering.
“The attendees are specialist doctors, leading experts in their field. Of course, the hard scientific basis for Gambro’s market communication is what’s most important to them”, explains Simon Copley, the copywriter on the project. “We turned that to our advantage. And made the science the real star of the film and the brochures at the Gambro booth.”
Click on the booth to start the film.