B2B agency Sandberg Trygg is opening up in Stockholm again. The reason is a dramatic increase in demand for the agency’s services in the region. Behind the new start are Torbjörn Persson (art director) and Urban Ericsson (copywriter), who work for Hilanders today. Both go in as partners in the agency.

Sandberg Trygg, based in Gothenburg, has recently won a number of assignments in Stockholm for Ericsson and Nynäs. Several clients have also shown interest in working with the agency again if it sets up in the region. After steering the agency through the financial crisis with a good profit margin and without any reduction in staff, the management thought it was time for the next step.

“The timing is perfect right now for us to start up in Stockholm”, says Henrik Dubois, CEO for Sandberg Trygg. “There is demand there for a B2B agency that knows how to generate business results. Moreover, we are a B2B agency that is run with a heavy emphasis on creativity. That’s why I am particularly glad that two professional creatives like Torbjörn and Urban will lead Sandberg Trygg in Stockholm.”

Torbjörn Persson and Urban Ericsson are creatives that helped build up Hilanders in Stockholm. Torbjörn Persson has been an art director at Hilanders since 2004 and previously worked at Sandberg Trygg and Rönnberg McCann. Urban Ericsson joined Hilanders in 2006 and before that worked as a copywriter for Kontrapunkt and Serrander Co. At Hilanders, the team has been responsible for clients like ABB, KPMG, Sandvik, SEK and Skanova.

“As soon as we started discussing with Sandberg Trygg we knew we were on the same wavelength,” say Torbjörn Persson and Urban Ericsson. “We have the same ideas about what a good B2B agency should do for its clients and how important it is that the agency is mainly run by creatives.”

“We have several new assignments on the way in and will soon have to employ an account executive, a project executive and a graphic designer in digital media,” says Henrik Dubois. “And we are also on the look-out for another new creative team.”

For more information, please contact:

Henrik Dubois, CEO. Tel: 0735 58 15 12. E-mail:
Fredrik Hansson, copywriter. Tel: 0735 58 15 33. E-mail: