Anyone who’s walked past a building site in Stockholm has seen them. Bright orange and usually filled with rubble, they’re everywhere. Heck, even I’ve seen them, and I’m pretty good at filtering out anything to do with hard physical labour. That said, I take my hat off to Big Bag. As far as I’m concerned, these bags are sheer marketing wizardry.

I can think of few other products that also double as well crafted adverts. All the information you need to place your order – should you suddenly feel an urge to own a huge orange bag – is there: product name (simple, alliterative and descriptive), web address and phone number. But what lifts Big Bag to genius level is that the company’s customers actually pay for the advertising space. Think about it, every time somebody buys and uses a Big Bag, thousands of people get the message. You can’t beat that for a savvy media strategy! I’ll probably never buy one, but I’m still a Big Fan.