14

Jun
2010

A new version of an old classic

You might have seen the movie, the television series or even read or listened to the book? Yet there’s another way to enjoy a real classic. For the first time a complete novel, Around the world in 80 days by Jules Verne, has been published with Ubimark.

Ubimark is 2D code made up of ubilinks that can be printed on paper or an object. Resembling a graphic stamp, the code works like a hyperlink to the web. If you want to find out more about something on a page, take a picture of the ubilink with your cell phone camera. Click! And you immediately access audio, images, films, maps and other things that can enhance your reading experience. All you need is an app that you download for free.

Ubilinks have been around for a while without really breaking through. Well, that may be about to change. Making printed matter interactive certainly presents some interesting possibilities. Particularly today, when everyone takes their cell phone everywhere. When you’re comfortable in your chair reading Around the world in 80 days you can for example quickly find out where Phileas Fogg’s and Passpartou’s adventures take place. Or watch an episode of the film. Without having to tap in long URLs or make complicated searches. And if you get tired of reading, plug in your headphones and listen to the audio version.

In a similar way Ubimark could be used in a corporate presentation or product folder. The printed links can quickly guide prospects to more in-depth information about whatever catches their eye. Without having to wade through through several levels on a website. To see how Ubimark works, click here.