This article is published on Tuesday the 27^th of July at 1:48 p.m., Swedish Time. At this point in time, I, the writer, am on holiday with my wife and daughter. But that’s not stopping me from communicating with you anyway.

If I hadn’t told you I am on holiday, you would probably think that I have just finished writing this article. In other words, when almost everyone else is on holiday. And you’d probably think that I am pretty ambitious, perhaps even bordering on workaholic.

Digital media opens up completely new opportunities not only for how we communicate but also when. All it takes is a little bit of planning and a good digital publishing tool. Time-delayed digital operations could, for example, be useful for international companies during holiday periods, when it’s difficult to synchronize employee and customer holidays. Even if your colleagues aren’t able to take calls and discuss things, you can at least spread a message that adds value and blocks sneaky competitors.

But enough about that. I’ve got to get back to a client project. After all, it’s 4:37 p.m. on Wednesday the 14^th of July …