18
Jan
2012
Same. Same. But better.
Marketing communications. In technology-driven industries change is a known certainty and remaining current and up-to date is the name of the game. The pace can be ferocious and often blinds you to the sheer amount of noteworthy information, talent and innovation that exists right under your nose and in your own organization. Change is tough, not only psychologically but also creatively. In fact one comment I’ve heard regularly over the years is that very few companies have the creative ability to see themselves from the outside inwards. Making the right changes therefore becomes harder.
But this is where we at Sandberg Trygg come in. Take our latest client Transas for example. Experts in the field of electronic navigation in the marine industry, it was time to re-assert themselves in the face of increasing competition. We took a deeper look at both the product and the organization from the outside in and found a rich treasure trove of talent, knowledge and innovation. So we lay out the pieces of the Transas jigsaw and re-arranged them slightly to give them a stronger position in the market place coupled with all the sales materials and communications needed to back it up.
Sometimes a major makeover is not the answer, but a new wardrobe certainly works.
Transas has just attended Marintec 2011 in Shanghai. We’ll bring you more information on Transas and their China adventure soon…