We have creatives (art directors and copywriters) who can figure out complex products, services and business concepts. Then devise distinctive, persuasive communications based on compelling business value.

We have account directors who have actually worked for real companies in the real world – thus understanding the very real challenges you face.

We have production staff who are experts at keeping big, multinational projects on track, on time and on budget.

We have a language director who translates, edits and quality assures all material in all languages. She checks what works and doesn’t work in other markets, and adapts material to suit other cultures when necessary.

Bengt Anderson and Rolf Lembke founded Anderson & Lembke in Stockholm 1963. The agency focused on business-to-business advertising and most clients were export-oriented Swedish companies. In those days, product differences were often significant and relatively easy to promote. However, advertising for industrial products was poor (to put it mildly).

Being an ambitious agency, Anderson & Lembke soon got a lot of work.During the 1970s, Anderson & Lembke expanded in several European countries and in 1982 Steve Trygg and Bengt Anderson opened the agency’s first office in the US. After having a tremendous success “over there”, McCann-Ericksson bought Anderson & Lembke in 1997. A few years later, the fairytale of Anderson & Lembke was over.

In 1984, former Anderson & Lembke copywriter Sven Sandberg started Sandberg & Co. in Gothenburg together with two partners. Many business-to-business companies didn’t realise the importance of branding at this time. But the valve manufacturer Tour & Andersson in Ljung did. With a lot of support from Sandberg & Co., Tour & Andersson became the world-leader in balancing valves for HVAC systems in buildings. Today, one out of four balancing valves in the world is from Tour & Andersson.

In 1994, Bengt Anderson and Rolf Lembke joined Sandberg & Co. During the following ten years, Bengt wrote many appreciated and respected publications for the agency.

Sandberg & Co. was one of the first Swedish advertising agencies to jump onboard the Internet. 1995 may not seem so long ago, but most people had only just realised that there was something called the Internet out there.Sandberg Interactive became the digital part of the agency and expanded heavily until the boom was over in 2001. Gradually, parts of the digital operations (programming etc.) moved over to new owner AU-System (later Teleca). However, the knowledge of how to use digital media for sharp and effective communications has been sustained and developed within the walls of the agency ever since.

After having sold Anderson & Lembke Inc. in 1997, Steve Trygg came back to Sweden to start a new business-to-business agency in Stockholm with his brother Hans: Bröderna Trygg (The Trygg brothers). In 1999, Sandberg & Co. and Bröderna Trygg merged into Sandberg Trygg. After just seven months, the agency was voted agency of the year (Resumé).

New millennium. The Y2K threat was over, but our export-oriented clients faced another threat: Competition from low cost countries. Having a strong product and a strong brand wasn’t enough anymore. The solution was service sales. Sandberg Trygg became a trusted partner for many clients in the packaging and promoting of their services.

Henrik Dubois, CEO at Sandberg Trygg and onboard since 1995, took over the agency in 2004. Three years later, three experienced creatives become partners: Ola Carlberg (art director), Fredrik Hansson (copywriter) and José Olea (art director).

The next step for the agency was to develop sales tools for value-based argumentation. Given a certain product or service, what is the real value – expressed in money – for the customer? Excellent for any sales person who wants to generate leads, close deals and make customers buy again.

It’s been a long time since our ancestor Anderson & Lembke was founded. Most of what we produce today at Sandberg Trygg didn’t exist in the 1960s – like web ads and interactive sales tools. However, the ambition is still the same: To produce world-class business-to-business communications for globally operating clients.

We’ll stick to that. It’s a promise.