30
Jan
2012
I visited a website a few years ago, where I was confronted with a revolutionary (to me at least) notion: “There is no such thing as sustainable growth in a world of finite resources. It is utter nonsense.”
The b2b agency for better business
27
Jan
2012
According to radical interpretations of the Mayan Calendar, December 21, 2012, is doomsday, the end of the world, goodnight. But if you’re planning on sticking around for December 22, you can seek comfort and enlightenment in Wikipedia. Apocalypse or not, there’s no denying that over the last three years, the world has stumbled from one crisis to the next.
23
Jan
2012
What resonates with one generation can easily alienate – even horrify – another. Imagine trying to sell a household appliance today with an illustration of a happy housewife complete with apron and duster! You’d be pilloried in the press, boycotted and probably sued. Successful communication reflects the zeitgeist and taps into its energies. What’s shaping our world today?
15
Dec
2011
Sponsorship. It’s a tough industry these days. Throughout Europe the changing tides can be felt as companies review their marketing mix and the way they allocate marketing budgets. Sponsorship has had a rough ride but can still be a good way to draw attention to a brand directly in front of its target audience. Get it right and the rewards are huge.
8
Dec
2011
Sorry about confronting you with yet another choice. Having just read an excellent article on decision fatigue, I realise there are too many decisions in your life already – and in mine, too.
2
Dec
2011
Here at Sandberg Trygg we are obsessed with making sure that we communicate effectively with our target audience. But that doesn’t mean that everyone understands what we are saying.
27
Oct
2011
As we know all too well at Sandberg Trygg, global campaigns are rarely easy. You have to find a message and a way to express it that resonates across all your markets – without being bland. But what works on one audience, may confuse (or even offend) another. As Volkswagen discovered in 1998, when the company revived its classic Beetle.
19
Oct
2011
Almost all B2B sales are built upon a personal dialog. But up until now most sales people have used static material such as brochures and product leaflets. And many PowerPoint presentations have been nothing more than a modern form of overhead leaflet. However, new technology is opening up completely new possibilities for meaningful conversations with customers.
30
Sep
2011
Hoi An, a petit town at the heart of Vietnam’s ancient kingdom, lies midway between Hanoi in the north and Saigon in the south. Rickety French shophouses, still standing up to the savage seasonal lashings of rain and wind, bear witness to the country’s colonial past. As of course do the ubiquitous patisseries, laden with baguettes, pain au chocolat and a host of other mouth-watering edibles.
23
Sep
2011
You know the feeling. Whenever they play the national anthem and hoist the flag, you get a lump in your throat and your chest swells with pride. Your country is simply the best. But what do people from other countries think?