23
Sep
2011
You know the feeling. Whenever they play the national anthem and hoist the flag, you get a lump in your throat and your chest swells with pride. Your country is simply the best. But what do people from other countries think?
The b2b agency for better business
30
Aug
2011
As the holiday period draws to a close, many of us are turning our attention to work. For one of Sweden’s most prolific companies, Saab Automobile, the challenges have never been so many – or so daunting.
15
Jun
2011
If so, congratulations! It’s obviously made an indelible impression on those who have come into contact it. Who knows, one day it might even end up in the Museum of Brands in London – an institution dedicated to showcasing the evolution of branding, advertising and packaging design from the time of Queen Victoria to the present day.
31
May
2011
Some years ago, an interesting assignment landed on my desk. A client had supplied faulty equipment, resulting in costly production stoppages for those who had invested in it.
24
Mar
2011
Travelling always gives you new perspectives on communication. Especially if you travel to countries where you don’t understand the language.
Continue reading this article …
24
Nov
2010
Technology-driven companies often find it hard to get used to the idea that customers’ subjective perceptions and feelings actually contribute to creating value. They suppose that value resides exclusively in a product’s design, performance, reliability and durability.
11
Aug
2010
The German group Kraftwerk was formed in 1968 by Ralf Hütter and Florian Schneider. During the first few years they mainly did instrumental, experimental music but then they gradually moved over to electronic pop music. They often had to develop the instruments themselves to get the sound they were looking for.
21
Jul
2010
I really hate to shop at Biltema. But don’t get me wrong; it’s not my intention to bash one of Sweden’s most popular retailers of car accessories. No, it’s just my personal, and very strong, lack of interest in almost everything they sell. I get jumpy just setting foot in one of their stores and the mere thought of endless shelves of wiper blades, metal whatchamacallits and gallons of windscreen washer makes me want to run in the opposite direction. Very fast and probably screaming.
1
Mar
2010
The real world is about colours, textures and forms, not words. As a copywriter, it pains me to say it but it’s true.
Of course, print, digital and film media – pictures and words – are essential to communicating ideas. But no integrated approach to branded communication is complete without taking care of the physical and seeing how the branding occupies a real space in the real world.
5
Nov
2009
Not another meeting. Pressed time schedules and lack of time can be a tough challenge when you want to set up meetings with new or current clients. One way to save everybody’s time – and money – is to host a Webinar. No travel, no waiting around, just meet on the Net and get new knowledge, creative energy and inspiration.
Now, what should you think about when running a Webinar? First and foremost, create a meaningful experience for your participants. Make their time worthwhile. Pick a subject matter that really sparks off your participants and also relates to your key message.