The b2b agency for better business
8
Jul
2011
Since 1954, Trygg Hansa, a venerable Swedish insurer, has donated some 80,000 life buoys to municipalities and boat clubs throughout the country. There’s barely a beach or jetty that doesn’t boast the distinctive red and white life saver. This is communication at its best. Great media strategy, indisputable brand relevance, exemplary longevity and heart-warming generosity.
11
May
2011
You have to package a product or service the right way to arouse a potential customer’s desire to buy. Even so it’s rare that packaging is EVERYTHING. But here’s an example, Brussels air. 100 per cent natural. Packaged for the very reasonable price of 10 euros.
1
Apr
2011
A recent blog entry by one of my colleagues prompted me to write a follow-up on the landscape of visual sameness that pervades so much of B2B communication. Browsing through advertisements in trade journals is like taking a tour of some dreary Stepford suburb where the houses are more or less identical.
14
Mar
2011
Every now and again, I come across something that makes me irritated with myself for not having thought of it.
16
Feb
2011
Would you like to swap jobs with me for a few weeks? Before saying yes, I must warn you, it’s only for those who enjoy writing. You do? Great, then read on. Just so you know, you’ll be sharing an office with Cecilia, a delightful woman and a fellow copywriter. You two will get along really well.
10
Dec
2010
To keep my brain occupied on the daily commute between work and home, I sometimes ask it unexpected questions – just to see what happens. If nothing else, it’s a cheap and occasionally illuminating way to pass the time.
2
Dec
2010
… I warmly recommend this one: Seth Godin. It’s a great way to remind yourself that the audience is boss. The only way to connect is by being relevant, remarkable, honest – and knowing when to shut up! So, without further ado, I’ll hand you over to Seth Godin, who gives an outstanding talk on standing out. You’ll find more of his talks and lectures on grq.pbz')); and Youtube. Enjoy!
10
May
2010
If you’re like me then you’ll mostly associate the computer in front of you with work. And the Internet as a flood of information that may or may not be useful and quick to find.
Which is why it’s refreshing to stumble upon a website that is fascinating, insightful, educational, entertaining and perhaps a prime example of what the early Internet pioneers and evangelists had in mind.
13
Apr
2010
This is not the article I was planning to write. But a remarkable story landed in my inbox, and I wanted to share it with you. What follows is a summary of a piece published by the Washington Post.
It was a cold January morning. A man arrived at a metro station in Washington DC, unpacked his violin and started to play. More than a thousand people passed through the station while the musician was playing, most of them on their way to work. Continue reading this article …