25
May
2011
Kids (and probably a lot of adults too) love writing things on a dirty car. Like “Wash me”. Not bad, but not in the same league as this rather clever message:
ALSO AVAILABLE IN BLACK
The b2b agency for better business
28
Feb
2011
Information written in easy-to-read fonts does not register as easily in your brain as that written in hard-to-read fonts, according to researchers in the US. But don’t rush off and swap Arial for Bodoni MT in the hope of making your website more appealing.
18
Nov
2010
Mark Twain once said ”I didn’t have time to write a short letter so I wrote a long one instead.”
There is, of course, something in what he said. But how do you write briefly and succinctly? Here are some useful tips.
20
Oct
2010
When they want change, the first thing a company usually changes is their logo. A new colour. An adjustment of the font – maybe even a totally new one. A signal that something new is going on. That the old stuff has been blown away. But is that always so wise? Must a change always include a change of graphic identity? Is that where change lies?
27
Sep
2010
Ever heard of Moore’s Law? This law has had a devastating effect on those that failed to grasp its implications. Multinational corporations collapsed in a matter of days. Respected companies. They just happened to overlook one important detail.
14
Sep
2010
To those of you familiar with Swedish and its idioms, ignore the rest of this article and just enjoy the image (which is authentic and taken on Kaptensgatan in Göteborg). But if you’re not, we’ll give it a shot. As you can see, it’s a police car. What’s funny about that? Nothing, until you see the registration plate – BUS, which means mischief, and, occasionally in the vernacular, crime.
We’d like to thank the Swedish Police and Highway Authority for a good laugh. We’ll probably have to wait a long time for the next one.
17
Jun
2010
We generally try and predict the future based on past experience. In other words, if event X took place yesterday – and on every other day before that for as long as we can remember – there’s an excellent chance it will again happen today. Right? According to author Nassim Taleb, this sort of complacent non-reasoning leaves us as wide open to a Black Swan, the name he’s given to highly improbable events with a huge impact.
11
Feb
2010
As communicators, we have two choices. We can either try to alter our audience’s perception in a direction that better suits our purposes, or we can strive to reinforce an existing perception. That may sound cynical but it’s merely a reflection of human nature. We do it all the time. After all, why else would we want to look and be our best on a first date or at a job interview?
25
Nov
2009
Most of us learnt in school that you should not begin a sentence with “And”. But many copywriters seem to have a preference for starting a sentence with exactly that word.
Who is right, the English teacher or the copywriter?
18
Nov
2009
You have no doubt seen the dummy text lorem ipsum many times. But do you know where it comes from?
Contrary to popular belief lorem ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC – De finibus bonorum et malorum. The book is about ethics and is written by Cicero, the Roman politician and author.
Lorem ipsum has been used as dummy text in the printing business since the 16th century. In the ‘60s it was popularised when Letraset released sheets with this dummy text. The text also survived the arrival of computers and appears in several software design programs.
To find our more, visit lipsum.com and en.wikipedia.org/wiki/Lorem_ipsum