The b2b agency for better business
30
Sep
2011
Hoi An, a petit town at the heart of Vietnam’s ancient kingdom, lies midway between Hanoi in the north and Saigon in the south. Rickety French shophouses, still standing up to the savage seasonal lashings of rain and wind, bear witness to the country’s colonial past. As of course do the ubiquitous patisseries, laden with baguettes, pain au chocolat and a host of other mouth-watering edibles.
29
Apr
2011
Segmentation, differentiation, positioning. Three well-known concepts used by many marketers. But are you totally sure what each word means?
15
Dec
2010
Nowadays it’s pretty easy to check if a tagline has already been used. One way is to google the expression in inverted commas. Search “feel the difference” for example, and you’ll see that several companies have had the same thoughts. You can also search in this database for advertising slogans in several areas of business. The database is also useful as a source of inspiration when trying to come up with a tagline for your company.
19
May
2010
Just do it (Nike). Das Auto (Volkswagen). Connecting people (Nokia).
Sometimes it feels like the world is awash with taglines. Some get etched on your brain like the ones above. But most of them just vanish. And yet the question turns up time and again here at the agency: Does my company (or product) need a tagline?
22
Oct
2009
Now is the time. Those who dare to invest in a recession are more often the winners when the market recovers. But there are still those who hesitate, postpone important decisions until ”later” or wait with that special campaign.
Don’t be one of those also-rans – continue to develop your offer. It’s when your competitors cut down on their advertising that you can make a bigger impact. All it takes is courage, an eye for new possibilities and being smart about how to use your resources.
23
Sep
2009
Positioning is nothing you do once and for all. It is an ongoing process where you constantly have to see the big picture and understand what is going on in the market including what people say about your company in the social media. Here are six tough questions you should ask yourself: