The b2b agency for better business
15
Dec
2011
Sponsorship. It’s a tough industry these days. Throughout Europe the changing tides can be felt as companies review their marketing mix and the way they allocate marketing budgets. Sponsorship has had a rough ride but can still be a good way to draw attention to a brand directly in front of its target audience. Get it right and the rewards are huge.
8
Sep
2011
The lure of reaching an audience of millions – or thousands in the case of highly specialised products – has made viral marketing a holy grail for advertisers. After all, the payoff is extraordinary: for a modest investment you can generate awareness beyond the wildest dreams of even the most polyannaish marketing director. Most efforts fall well short. But some really do go viral – though not always for the intended reasons. A recent example of viral-gone-bacterial is a publicity shot of three Chinese officials inspecting an upgraded road published on a local government website. Trouble is, the image is so poorly photoshopped that the three gentlemen appear to be levitating. This gaffe inspired a multitude of Internet users to create their own parodies. If you’re planning to try your hand at viral marketing – and are keen to avoid becoming a laughing stock – you might want to read this short article first.
9
Mar
2011
All of us who like to check out trends, market research and studies on communication have waited patiently. And finally they’re here – studies on what we really get out of Facebook and other social media.
25
Mar
2010
A picture says more than a thousand words, so the saying goes. And good photos and illustrations can really help convey a message quickly and easily. But many of us are writing more and more both professionally and privately. So we certainly need to say it well, whether it’s an e-mail to a colleague, a letter to your mother-in-law or a brochure for your customers.
It is even more important to express yourself well in social media. What you write can spread like wildfire. And there’s no way you can erase what you’ve written on the net.
2
Feb
2010
Eight out of ten b2b buyers find their suppliers instead of the other way around. This is the conclusion of a 2009 report from MarketingSherpa – an American research firm specializing in finding out what works, and what doesn’t work, in marketing.
Which is exactly why you should ask yourself the following questions: How easy/hard is it for prospects to find my company and my offering? What happens when they google my company name? Or services, products, business areas and key words that I want to be associated with?
14
Jan
2010
As online marketing rapidly develops, new expressions – acronyms in particular – appear. Some never to be heard again, others are here to stay. These are a few to keep in mind:
4
Jan
2010
A while ago a client at the agency said, “The problem with social media is that everybody wants to talk and nobody wants to listen.” It’s an interesting thought. Sometimes it feels like social media only achieve the same thing as traditional media have always done – i.e broadcast a message.
2
Dec
2009
Suddenly it’s just there. And it went so fast. A whole new universe. Even if most of us missed the initial Big Bang, none of us can have missed the enormous expansion – an expansion that is still accelerating.
27
Oct
2009
A friend sent me this link the other day. It’s a simple little website for a simple little idea:
The Fun Theory.
The theory is this: Changing people’s behaviour is easy if you make it fun.
From that small seed, they’ve developed several short films showing people enjoying themselves while making a small difference to the world. We’ve got musical stairs, the world’s deepest litterbin and an arcade machine that recycles at the same time. Take a look and enjoy.