2010
03.25
A picture says more than a thousand words, so the saying goes. And good photos and illustrations can really help convey a message quickly and easily. But many of us are writing more and more both professionally and privately. So we certainly need to say it well, whether it’s an e-mail to a colleague, a letter to your mother-in-law or a brochure for your customers.
It is even more important to express yourself well in social media. What you write can spread like wildfire. And there’s no way you can erase what you’ve written on the net.
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2010
02.24
More and more people are turning to social media to find relevant business information. Research studies on how we use social media professionally are now also starting to turn up.
One such study is the 2009 B2B Social Media Benchmarking Study, at business.com. This study was carried out among 2393 North American professionals within B2B. This is to date the largest study of its kind.
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2010
02.02
Eight out of ten b2b buyers find their suppliers instead of the other way around. This is the conclusion of a 2009 report from MarketingSherpa – an American research firm specializing in finding out what works, and what doesn’t work, in marketing.
Which is exactly why you should ask yourself the following questions: How easy/hard is it for prospects to find my company and my offering? What happens when they google my company name? Or services, products, business areas and key words that I want to be associated with?
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2010
01.14
As online marketing rapidly develops, new expressions – acronyms in particular – appear. Some never to be heard again, others are here to stay. These are a few to keep in mind:
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2010
01.04
A while ago a client at the agency said, “The problem with social media is that everybody wants to talk and nobody wants to listen.” It’s an interesting thought. Sometimes it feels like social media only achieve the same thing as traditional media have always done – i.e broadcast a message.
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2009
12.11
What’s the best way to take care of customer relationships? With a trendy blog or a traditional e-newsletter?
A well-written e-newsletter that is sent out periodically creates a positive impression of your business. It helps your customers understand your offering and makes them more inclined to buy from you. But, what happens when you post the same content as a blog?
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2009
12.02
Suddenly it’s just there. And it went so fast. A whole new universe. Even if most of us missed the initial Big Bang, none of us can have missed the enormous expansion – an expansion that is still accelerating.
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2009
10.27
A friend sent me this link the other day. It’s a simple little website for a simple little idea:
The Fun Theory.
The theory is this: Changing people’s behaviour is easy if you make it fun.
From that small seed, they’ve developed several short films showing people enjoying themselves while making a small difference to the world. We’ve got musical stairs, the world’s deepest litterbin and an arcade machine that recycles at the same time. Take a look and enjoy.
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2009
09.12
An entry on Facebook, a comment via Twitter, a short film on YouTube. Nowadays it only takes a few seconds before existing and potential customers know the latest about your company. In theory. Because what do you do to be visible in social media?
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