On 4–6 October, Mail Order World, a fair for companies in mail order and e-commerce, was held in Wiesbaden. Germany. Alektum Inkasso (a debt collection agency) exhibited for the second year running. Once again, many were interested in the company’s pan-European presence and unique concept: Get your money back. And the customer.
This is the theme of the campaign we have just produced for Alektum Inkasso and Decidas Info. It started two weeks ago with ads in Dagens Industri and continued last week with the Åhaga trade show and launch of the website, www.sägja.nu.
Distance Selling Day (Distanshandelsdagen) celebrated 30 years on November 19th, this year. It was only natural that Alektum Inkasso, with many clients in distance selling, was among the exhibitors at Åhaga event centre i Borås.
The common wisdom is that you shouldn’t sell to people who don’t pay on time. But many payment problems are temporary (unemployment, divorce, etc.) and getting new customers is expensive and time-consuming. Which is why it is unwise to say no to late payers. Alektum Inkasso is now rolling out an international campaign based on exactly that thinking.
The theme for the campaign is: Don’t worry, just sell to your customers. Should payment problems arise, Alektum Inkasso will take care of the case and make sure you get your money back – without jeopardizing customer relationships. When the debt is settled, you can sell to your customers again with no hard feelings.
Over the past 20 years Alektum has expanded throughout Europe. During the spring and summer, they have opened offices in four more countries – Estonia, France, the Czech Republic and Hungary. Alektum is now active in thirteen European countries.
Sandberg Trygg has produced campaign material that reflects Alektum’s international success, for example, ads and direct mail directed at finance and accounting staff.
Sandberg Trygg is a specialist b2b advertising agency that helps international companies generate better business results through forceful and attractive marketing communications.
Do you often wonder about all the words and phrases marketers and advertising people throw around? This glossary includes the terms most frequently encountered in marketing communications projects.