This is the theme of the campaign we have just produced for Alektum Inkasso and Decidas Info. It started two weeks ago with ads in Dagens Industri and continued last week with the Åhaga trade show and launch of the website, www.sägja.nu.

This is the story behind the Say yes! Campaign: Traditional credit checking is a pretty blunt tool with no benefit of the doubt. It means that companies who run credit checks risk excluding people who could have been good customers. This is why Alektum Inkasso and Decidas Info have developed a service package of very accurate tools that focus on the person’s future ability to pay. This means you can say yes more often without increasing risk.