24
Sep
2009
Fagerhult Retail Lighting and Sandberg Trygg joined forces to develop the lighting company’s latest product and service catalogue. A key part of the work revolved around the positioning of the company and the expression of the three product brands – Fagerhult, Waco and Catwalk.
During the collaboration we chose “Light Experience” (light’s ability to create and enhance powerful human emotions) as the distinguishing characteristic of Fagerhult Retail Lighting and their approach to the lighting business and the businesses of their retail customers. With this as a unifying theme it was time to push the boundaries to reveal three very distinct personalities for the product brands, personalities that reflect the customer’s customer, shoppers like you and me with our own very special tastes. Below you can see a selection of these brand-building presentations that call out to the ultimate target audience.