Every patient is different … Every session is different … For dialysis clinics, delivering the prescribed treatment isn’t easy. It’s usually a fine balancing act to avoid risks to the patient and still get the most out of a treatment session where time is limited. Then on to the next patient and the same pressure again.

It’s an intensive situation for patients, staff and the managers of clinics who are often juggling resources. Which is why they all need dialysis treatment they can depend on, treatment that ensures the patients get the most out of every session with the least risk to their health.

As a leading innovator in the world of dialysis, Gambro is well placed to provide the answer – Individualized Quality-assured Dialysis (IQD). This is a set of different technologies that let you quickly and easily adapt treatment to each individual patient, always confident that the highest treatment quality is maintained.

You might be wondering why we’re going into so much detail here. Well, this is a major step forward for Gambro, their customers and dialysis patients around the world.

Sandberg Trygg was proud to help with the launch of the concept at the major industry event, EDTA, in June. The launch has been a great success and is currently ongoing at further events around the world.

We helped name, design and package the offering through booth panels, films, brochures, updates to current materials, an interactive sales tool to demonstrate the potential value of IQD… the list goes on.

Click on the picture above to see the film.

At the recent 9th European Peritoneal Dialysis (EuroPD) conference in Strasbourg, France, Sandberg Trygg helped Gambro present the latest and strengthened scientific evidence for their peritoneal dialysis offering.

“The attendees are specialist doctors, leading experts in their field. Of course, the hard scientific basis for Gambro’s market communication is what’s most important to them”, explains Simon Copley, the copywriter on the project. “We turned that to our advantage. And made the science the real star of the film and the brochures at the Gambro booth.”

Click on the booth to start the film.

As part of the ongoing partnership with Gambro, the pioneers in dialysis therapies and products, Sandberg Trygg helped put together a package of materials for the major industry event of 2009, the World Congress of Nephrology in Milan.

In addition to internal communications and delegate invitations, we developed signature films to showcase Gambro and the latest in their long line of technology innovations. Below is a film that celebrates the people who work at Gambro, and their commitment to helping patients around the world.

Liver patients benefit from getting support as soon as possible – to prevent the serious risk of life-threatening multiple organ failure. With early interventions, MARS® therapy from Gambro greatly helps liver regeneration and patient recovery.

To communicate this uniquely valuable therapy, Sandberg Trygg developed sales brochure, ads and posters targeting hepatologists and intensive care specialists. The message was simple: ”The sooner, the better”

Gambro turned to Sandberg Trygg to renew its brand communication. The assignment also included a revamp of their graphic identity, new packing design, sales support material, booth design, ads and much more.

AD Ola Carlberg lived and breathed Gambro 24/7 during the winter and spring of 2008. “We have worked to tough time schedules. A lot had to be produced during a short period. And we did it.”

One of many assignments was to make Gambro visible to international visitors attending the big EDTA Fair in Stockholm in May. “You don’t often get the chance in b2b to wallpaper Arlanda or to be visible outdoors, so that was fun,” says Ola.