Today Epica Book 23 arrived at the agency. On page 253 in the category “Prescription products” you can see our ad series for Sectra RIS/PACS. Something tells me that page will be well thumbed, at least here at the agency.

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At some point in her life, one in eight western women will develop breast cancer. It starts with a tiny lump, no bigger than a pinhead. Finding that lump before it spreads is a race against time. Every year, hundreds of thousands of women around the world lose the race. And yet, despite the enormous harvest of grief, there are reasons for optimism.

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We all know healthcare providers are under growing pressure. Demographic trends (we’re living longer), shrinking budgets and fewer staff are all conspiring to give even the most stress tolerant managers grey hairs. As if that wasn’t enough, radiology faces its own nightmarish dilemma—trained (and available) radiologists are rapidly becoming rarer than hens’ teeth.  Is there any way out of this mess?

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Right now we are helping Sectra communicate the benefits of their low-dose breast screening equipment – Sectra MicroDose Mammography. What is special about the technique is that the X-ray images are of the highest quality despite a much lower radiation dose than the competitors.

Sectra MicroDose Mammography is already used in 16 countries. In addition to communication directed towards clinics and hospitals, Sectra has chosen to turn directly to the women that will be taking the mammograms. Who wants to expose their body to more radiation than absolutely necessary?

In parallel, we are also working with Sectra PACS, a digital system for handling and archiving X-ray images.