In this section, we’ve collected some interesting articles on marketing that we’d simply like to share with you. If you have any ideas about what we should publish here, please contact us at .
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Sandberg Trygg has issued a series of publications and case studies that deal with various areas in marketing and communications.
Order your publication by writing to . Write your name, position, company, email and postal address.
Publications:
Swedishness (English only)
Survival of the Swiftest (English and Swedish)
Positioning: The Art of Being First (English and Swedish)
22 Steps to Optimizing Your International Marketing (English and Swedish)
Brands: 340 Technical Terms Explained (English and Swedish)
Scientific Advertising (English only)
Sandberg Trygg is a specialist b2b advertising agency that helps international companies generate better business results through forceful and attractive marketing communications.
Do you often wonder about all the words and phrases marketers and advertising people throw around? This glossary includes the terms most frequently encountered in marketing communications projects.