Today Epica Book 23 arrived at the agency. On page 253 in the category “Prescription products” you can see our ad series for Sectra RIS/PACS. Something tells me that page will be well thumbed, at least here at the agency.

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Every so often a new word comes along that takes every conference room by storm. Proactive is a recent example. There’s hardly an office canteen not packed with earnest-looking people imploring each other – and everybody within earshot – to be proactive. It doesn’t seem to matter what you say (or write) as long as it contains the magic word.

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Competition in industrial pneumatics is cut-throat. But Parker Hannifin has made up its mind – within a couple of years they are going to be one of the top three preferred suppliers of pneumatics.

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Core values often only get so far as an internal document. But not at Modul-System, one of Europe’s leading manufacturer of racking systems for light service vehicles. A while ago they asked us to help them highlight their core values. It all ended with us turning these values into a film.

The film has several levels. On the surface you are taken on a journey that reveals each core value. But then you can always click to dig deeper into the details. The film will be used in several contexts, such as at trade fairs, on sales visits, as an introduction to new employees and, of course, on the web.

But enough talk – click on the window and enjoy the film.

Every tenth Swedish job is related to the automotive business, which stands for 10–15 per cent of the export of Swedish goods. Sweden is also one of the few countries that covers the whole value chain from research and development to production and aftersales.

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NDC Suite from Kollmorgen is a collection of tools for building control systems for driverless forklifts. It includes software and hardware, and services ranging from design to upgrades. As part of the work to support sales visits, Sandberg Trygg has produced a brochure and website that describe the NDC Suite. The aim is to get more forklift manufacturers buying control systems from Kollmorgen instead of using systems developed in-house.

At the recent 9th European Peritoneal Dialysis (EuroPD) conference in Strasbourg, France, Sandberg Trygg helped Gambro present the latest and strengthened scientific evidence for their peritoneal dialysis offering.

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New fresh appearance. New punchy texts. And a new structure that makes it easier to discover everything that Crepido Systems has to offer. If you’re looking for a sharp IT consultant company, or are simply curious, we recommend a visit to: www.crepido.com

At some point in her life, one in eight western women will develop breast cancer. It starts with a tiny lump, no bigger than a pinhead. Finding that lump before it spreads is a race against time. Every year, hundreds of thousands of women around the world lose the race. And yet, despite the enormous harvest of grief, there are reasons for optimism.

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You probably know that washing your hands is a good way to stay healthy. The reason is simple: germs are most commonly spread through touch. However, as the team working with SCA Tork found out, washing is only half the story. The other half is drying them. And there’s only way to dry your hands properly, while also wiping them free of germs. With a disposable paper towel. Well, we hear you say, that’s hardly surprising since Tork want to sell as many paper towels as they possibly can. Any suspicions we may have had were soon put to rest once we’d seen (and actually read selected passages from) several hefty university studies supporting the claim. One thing’s certain, none of us will ever use a warm air dryer again.

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