18

Jan
2012

Same. Same. But better.

Client: Transas Marine  Tags: ,

Marketing communications. In technology-driven industries change is a known certainty and remaining current and up-to date is the name of the game. The pace can be ferocious and often blinds you to the sheer amount of noteworthy information, talent and innovation that exists right under your nose and in your own organization. Change is tough, not only psychologically but also creatively. In fact one comment I’ve heard regularly over the years is that very few companies have the creative ability to see themselves from the outside inwards. Making the right changes therefore becomes harder.

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