As online marketing rapidly develops, new expressions – acronyms in particular – appear. Some never to be heard again, others are here to stay. These are a few to keep in mind:

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At some point in her life, one in eight western women will develop breast cancer. It starts with a tiny lump, no bigger than a pinhead. Finding that lump before it spreads is a race against time. Every year, hundreds of thousands of women around the world lose the race. And yet, despite the enormous harvest of grief, there are reasons for optimism.

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A while ago a client at the agency said, “The problem with social media is that everybody wants to talk and nobody wants to listen.” It’s an interesting thought. Sometimes it feels like social media only achieve the same thing as traditional media have always done – i.e broadcast a message.

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No, it’s not a typo in the headline. Happy New Year to all of you celebrating according to the Gregorian calendar. To all others: Happy New Year in advance! Time is, as famously said, relative and so is chronology.

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Business is hotting up for the agency. This is why we are now strengthening our crew with two new talented team players: Mats Millner, art director and illustrator, and Viktor Edqvist, assistant AD specializing in digital media. Mats comes to us from Tuvemark & Kron ad agency and Viktor from Shout Advertising.

Yep, that’s right, January 1 ushers in a brand new decade. Goodbye noughties, hello teens.

PS Back by popular demand the Sandberg Trygg Christmas film, click here ›

You probably know that washing your hands is a good way to stay healthy. The reason is simple: germs are most commonly spread through touch. However, as the team working with SCA Tork found out, washing is only half the story. The other half is drying them. And there’s only way to dry your hands properly, while also wiping them free of germs. With a disposable paper towel. Well, we hear you say, that’s hardly surprising since Tork want to sell as many paper towels as they possibly can. Any suspicions we may have had were soon put to rest once we’d seen (and actually read selected passages from) several hefty university studies supporting the claim. One thing’s certain, none of us will ever use a warm air dryer again.

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What’s the best way to take care of customer relationships? With a trendy blog or a traditional e-newsletter?

A well-written e-newsletter that is sent out periodically creates a positive impression of your business. It helps your customers understand your offering and makes them more inclined to buy from you. But, what happens when you post the same content as a blog?

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We all know healthcare providers are under growing pressure. Demographic trends (we’re living longer), shrinking budgets and fewer staff are all conspiring to give even the most stress tolerant managers grey hairs. As if that wasn’t enough, radiology faces its own nightmarish dilemma—trained (and available) radiologists are rapidly becoming rarer than hens’ teeth.  Is there any way out of this mess?

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Distance Selling Day (Distanshandelsdagen) celebrated 30 years on November 19th, this year. It was only natural that Alektum Inkasso, with many clients in distance selling, was among the exhibitors at Åhaga event centre i Borås.

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