2
Dec
2011
Here at Sandberg Trygg we are obsessed with making sure that we communicate effectively with our target audience. But that doesn’t mean that everyone understands what we are saying.
The b2b agency for better business
23
Nov
2011
Ola Cronholm is joining Sandberg Trygg. With almost 22 years of communications experience, Ola has worked at the highly respected Berghs School of Communication as well as rich assortment of advertising agencies including Hall&Cederquist, PublicisWelinder, MediaEdge/CIA plus his own agency The Republik.
23
Nov
2011
On 4–6 October, Mail Order World, a fair for companies in mail order and e-commerce, was held in Wiesbaden. Germany. Alektum Inkasso (a debt collection agency) exhibited for the second year running. Once again, many were interested in the company’s pan-European presence and unique concept: Get your money back. And the customer.
8
Nov
2011
We recently started working with Almi Businesspartner, an organisation whose job is to support enterprise growth in Sweden. Which it does mainly through advice and funding.
7
Nov
2011
In a previous life, Daniel Bergius was a chef. That was before he studied at Chalmers, developed a taste for web development, got a vocational degree in animation and digital production … and then, via The Farm, came to us at Sandberg Trygg.
27
Oct
2011
As we know all too well at Sandberg Trygg, global campaigns are rarely easy. You have to find a message and a way to express it that resonates across all your markets – without being bland. But what works on one audience, may confuse (or even offend) another. As Volkswagen discovered in 1998, when the company revived its classic Beetle.
20
Oct
2011
Skanova is investing in fiber-optic communications. And last year with the help of Sandberg Trygg they launched their successful campaign ‘Fiber to the People’ (check it out here)
The aim was clear: 50% of Swedish homes would have a fibre-optic connection by 2014. Now it’s full speed ahead and to demonstrate this continued investment we are taking the next step in the campaign by letting everyone know exactly how far Skanova have come.
In short, Skanova is speeding up its investment in fiber-optic communication. It really is fiber to the people! Read more at fibertillfler.se
19
Oct
2011
Almost all B2B sales are built upon a personal dialog. But up until now most sales people have used static material such as brochures and product leaflets. And many PowerPoint presentations have been nothing more than a modern form of overhead leaflet. However, new technology is opening up completely new possibilities for meaningful conversations with customers.
6
Oct
2011
Once I’d lived in this country for long enough to have learned a little of its history, I came to realise it has a remarkable legacy of innovation. Of course, I’d heard of Nobel and Ericsson, was vaguely familiar with one or two others, but the sheer scope of invention was new to me. Well, dear reader, I can tell you from personal experience that the tradition is alive and well. Take Sectra in Linköping, for example. This is a medical imaging company that, compared with some of its global competitors, is tiny. But what it lacks in financial muscle, it more than makes up for in brainpower.
30
Sep
2011
Hoi An, a petit town at the heart of Vietnam’s ancient kingdom, lies midway between Hanoi in the north and Saigon in the south. Rickety French shophouses, still standing up to the savage seasonal lashings of rain and wind, bear witness to the country’s colonial past. As of course do the ubiquitous patisseries, laden with baguettes, pain au chocolat and a host of other mouth-watering edibles.