23
Sep
2011
You know the feeling. Whenever they play the national anthem and hoist the flag, you get a lump in your throat and your chest swells with pride. Your country is simply the best. But what do people from other countries think?
The b2b agency for better business
19
Sep
2011
Chris Cornwall has joined the Gothenburg office as our new English-language copywriter.
With over 12 years experience in sales, marketing and PR, Chris has a passion for straightforward and engaging communication.
15
Sep
2011
I often used to forget events booked in the family calendar. Just the other week, I forgot my wife’s regular ‘Book Club’ (wine) meeting. It was quickly pointed out that I needed to get into the routine of checking the calendar in the kitchen!
13
Sep
2011
Gruvön, one of Billeruds four paper mills, celebrated its 80th anniversary last weekend. The grand old mill pulled out all the stops and invited the whole town to fun and games. We contributed to the celebrations with ads and a campaign site where you can play Pack-Pong och browse among highlights in the mill’s history. Or be inspired by the future potential of FibreForm® an innovative packaging material developed at Gruvön, of course.
8
Sep
2011
The lure of reaching an audience of millions – or thousands in the case of highly specialised products – has made viral marketing a holy grail for advertisers. After all, the payoff is extraordinary: for a modest investment you can generate awareness beyond the wildest dreams of even the most polyannaish marketing director. Most efforts fall well short. But some really do go viral – though not always for the intended reasons. A recent example of viral-gone-bacterial is a publicity shot of three Chinese officials inspecting an upgraded road published on a local government website. Trouble is, the image is so poorly photoshopped that the three gentlemen appear to be levitating. This gaffe inspired a multitude of Internet users to create their own parodies. If you’re planning to try your hand at viral marketing – and are keen to avoid becoming a laughing stock – you might want to read this short article first.
6
Sep
2011
Most of us are creatures of habit. We find solace in the familiarity of our routines, comforted by the illusion of control. But every so often, the universe conspires to rearrange our reality, reminding us there are more powerful forces at work. If we accept change as inevitable, we prefer to have it served up in tiny portions – so tiny we can pretend they don’t even exist.
30
Aug
2011
As the holiday period draws to a close, many of us are turning our attention to work. For one of Sweden’s most prolific companies, Saab Automobile, the challenges have never been so many – or so daunting.
18
Aug
2011
You have a passion for business and communications. Chances are you either work on a strategic level at an advertising agency or you have a senior position on the client side.
As a strategic account director at Sandberg Trygg you help to develop our client’s business through smart strategies and strong communication. Our clients are mainly large international corporations in business to business. Examples of clients are ABB, Astra Tech, Elekta, Gambro, Nynas, SCA, Sectra, SKF and Tetra Pak.
Sound interesting? Send in your CV and write a few lines about why we should choose you: .
Last day for application is August 23.
14
Jul
2011
You know what it’s like at a trade show. Crowded, warm and difficult to get an audience. Which is why you have to get your message across fast. A short film is often a good way to do it.
8
Jul
2011
Since 1954, Trygg Hansa, a venerable Swedish insurer, has donated some 80,000 life buoys to municipalities and boat clubs throughout the country. There’s barely a beach or jetty that doesn’t boast the distinctive red and white life saver. This is communication at its best. Great media strategy, indisputable brand relevance, exemplary longevity and heart-warming generosity.