25 Apr 2012
Living the brand for real
In 2006, debt collection agency Alektum Inkasso together with Sandberg Trygg shaped the concept
“Get your money back. And the customer”. The concept has been a great success. By realizing the fact that almost all people in debt want to and will pay, even if a little bit late, Alektum can help their clients preserve their customer relationships. When the debt is settled, there should be no hard feelings when doing business again.
Not surprisingly, many competitors are trying to copy Alektum’s concept. Which is hard, as it is about more than just words. It is about action. In 2010, Alektum launched the Plan & Pay website where debtors get help to settle their debts and make a budget 24/7/365. Now Alektum is taking yet another step with a campaign aimed directly at people in debt. The theme is “We help you get rid of us faster”.
The kick-starter campaign began in April with ads in various magazines, and will continue with activities such as information films, an advertorial and an app for tablets.
(Advertorial in Kupé magazine. Translation of headline: “The road to freedom from debt”)
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