25 Apr 2012
Living the brand for real
In 2006, debt collection agency Alektum Inkasso together with Sandberg Trygg shaped the concept
“Get your money back. And the customer”. The concept has been a great success. By realizing the fact that almost all people in debt want to and will pay, even if a little bit late, Alektum can help their clients preserve their customer relationships. When the debt is settled, there should be no hard feelings when doing business again.
Not surprisingly, many competitors are trying to copy Alektum’s concept. Which is hard, as it is about more than just words. It is about action. In 2010, Alektum launched the Plan & Pay website where debtors get help to settle their debts and make a budget 24/7/365. Now Alektum is taking yet another step with a campaign aimed directly at people in debt. The theme is “We help you get rid of us faster”.
The kick-starter campaign began in April with ads in various magazines, and will continue with activities such as information films, an advertorial and an app for tablets.
(Advertorial in Kupé magazine. Translation of headline: “The road to freedom from debt”)
DET SENASTE FRÅN BYRÅN
- 23 Apr 2013 Why you have to know why
- 22 Apr 2013 Looking for new people
- 21 Jan 2013 There is no reward for risk takers
- 11 Jan 2013 More digital power for demanding projects
- 11 Jan 2013 AD assistant with digital focus
- 10 Dec 2012 We help SCA communicate the most important difference
- 13 Nov 2012 The art of generating leads 2013
- 22 Okt 2012 End of customers. Birth of collaboration.
- 11 Sep 2012 Skanova gives fiber tips to Sweden’s municipalities
- 30 Aug 2012 Moving downtown to Kungsportsplatsen
DET SENASTE INOM B2B-KOMMUNIKATION
- We are looking for an AD/Project Executive/Digital Director/3D Graphic Designer http://t.co/Z1csibxfxS
- SCA launch GraphoInvent. A whole new type of paper. http://t.co/QsVq7xRS #b2b #campaign #film
- Find out how to generate leads in 2013 http://t.co/8vyDHpqB
- No more customers. No consumers. No target groups. Only people. People like you and me. http://t.co/lidb7e13
- Nominated to a Columbi Egg when Skanova launching "Fiber tips". http://t.co/Zg4Bvl2y
- For those with slippery fingers, military graded protection (: http://t.co/Stvh4aAj
- Take back your old "bland-band"! http://t.co/3e3zWGSf
- Soon we will be moving to Kungsportsplatsen 2. Welcome! http://t.co/Tq6jpwEd
- "Virtual word-of-mouth" to boost a company's reputation. Article: It's More Important to Be Kind than Clever http://t.co/vd7HKMGw
- Email is still vital. Article: How to incorporate QR codes into your email strategy http://t.co/aT4Mpyjh