We recently started working with Almi Businesspartner, an organisation whose job is to support enterprise growth in Sweden. Which it does mainly through advice and funding.

Almi can often extend the necessary financing when the banks can’t (or won’t). Over the years, they’ve helped many an entrepreneur survive – and thrive.

The campaign we created for them includes full-page ads in Dagens Industri, banners, a microsite on almi.se where you can read more about successful start-ups and a facebook page for sharing the secrets of success.

If so, congratulations! It’s obviously made an indelible impression on those who have come into contact it. Who knows, one day it might even end up in the Museum of Brands in London – an institution dedicated to showcasing the evolution of branding, advertising and packaging design from the time of Queen Victoria to the present day.

So don’t worry, the 12,000 or so objects on display don’t just pander to lovers of nostalgia, they also reflect current fads and fashions. A brand that never seems to lose its lustre is the British Royal Family. In conjunction with the recent wedding of Kate and William, the museum is exhibiting souvenirs from past royal weddings – including commemorative crockery, teabags, clothing and much more (ends August 31). The permanent exhibition is open year round.

In 2012, tyres will be labelled in much the same way as white goods are.

Grip, Noise and Fuel consumption are the parameters. ‘A’ is top rating, while anything less than a ‘C’ is unsatisfactory. All over the world, manufacturers are scrambling to develop tyres with the best possible rating. Nynas, a leader in specialty oils, has developed a unique grade – oil is a key ingredient in tyres – that reduces fuel consumption without sacrificing grip (which often is the case). With this oil, Nynas provides an opportunity for tyre manufacturers to deliver even more value to their customers – a win-win in every sense. Sandberg Trygg has been assigned to help Nynas increase awareness of this oil. As a first step, ads and a brochure are being developed.

We are very happy and proud to announce that our Stockholm office has won Skanova as a client. For those of you who do not know Skanova, it is Sweden’s leading provider of net capacity. Customers are the large telecom operators who buy space on Skanova’s network. You probably use Skanova’s network every day when you talk on the phone, surf or watch cable TV.

Our first project is a campaign about Skanova’s investment in fibre-optic networks.

A modern infrastructure for data and telecommunications is just as important as roads, railways or airports. If the network is too small, it gets clogged. And that’s no fun. We know that today’s (and not least tomorrow’s) interactive services require a considerable broadening of these digital motorways.

That’s why Skanova’s goals are clear. At least half the households in Sweden will have access to fibre networks within five years. Skanova wants to drive the development of fibre networks by investing more than any other in fibre. And more investments are to follow.

To focus on the fibre question and talk about Skanova’s investment we produced a campaign theme: “Fiber till fler”. (“Fibre for more”). This theme will run through all communications we do.

The campaign started at “Terminsstart Telekom” (“School start for Telecom”), on September 7, 2010, which is the first large conference of the year for the telecom business. It will then continue throughout the autumn with seminars focusing on how the investment in fibre influences healthcare, education and local government.

Read more at www.fibertillfler.se

Today Epica Book 23 arrived at the agency. On page 253 in the category “Prescription products” you can see our ad series for Sectra RIS/PACS. Something tells me that page will be well thumbed, at least here at the agency.

The Epica awards have become the reference for creative achievement in Europe. During 2009/10, 3 196 contributions were sent in from 476 agencies, photographers and TV and web production companies in 48 countries. About 900 contributions are then chosen and published.

Competition in industrial pneumatics is cut-throat. But Parker Hannifin has made up its mind – within a couple of years they are going to be one of the top three preferred suppliers of pneumatics.

With an extended offering of more products, more services and more distributors, the first steps have already been taken. Add to that a big campaign (developed by Sandberg Trygg) that was launched a few weeks ago. The campaign materials help the sales people all the way from the first contact to the signed contract, via both digital and printed media. To find out more take a look at the campaign site.

We all know healthcare providers are under growing pressure. Demographic trends (we’re living longer), shrinking budgets and fewer staff are all conspiring to give even the most stress tolerant managers grey hairs. As if that wasn’t enough, radiology faces its own nightmarish dilemma—trained (and available) radiologists are rapidly becoming rarer than hens’ teeth.  Is there any way out of this mess?

If there is, it’s called Sectra RIS/PACS (Radiology Information System/Picture Archiving and Communication System). This is going to get a bit technical, but I’ll try to explain. Basically, there’s no such thing as film in a modern radiology department; nowadays pictures are digital. What a RIS/PACS does is give radiologists access to images, interpretations and other relevant data—with just a few keystrokes.

The beauty of Sectra’s solution is that radiology departments actually have a chance of attracting those darned elusive radiologists. Quite simply because it allows them to work wherever they want as long as they have a reasonable internet connection. What’s more, by allowing hospitals and clinics to share scarce resources, it also means department managers can extend their search for available radiologists. It’s all thanks to a novel technology called RapidConnect , which streams the relevant parts of super-heavy images (think terabytes, not mega- or even gigabytes), allowing radiologists to start reading right away.

There, that wasn’t too technical, was it?

Sandberg Trygg has communicated the virtues of Sectra RIS/PACS across a variety of media—both on and offline, still and moving.

The common wisdom is that you shouldn’t sell to people who don’t pay on time. But many payment problems are temporary (unemployment, divorce, etc.) and getting new customers is expensive and time-consuming. Which is why it is unwise to say no to late payers. Alektum Inkasso is now rolling out an international campaign based on exactly that thinking.

The theme for the campaign is: Don’t worry, just sell to your customers. Should payment problems arise, Alektum Inkasso will take care of the case and make sure you get your money back – without jeopardizing customer relationships. When the debt is settled, you can sell to your customers again with no hard feelings.

Skitjakt.se is a new site where hunters can meet and plan their hunt. For those of you not familiar with the world of hunting we can reveal that it is customary to wish your hunting companions: ”A really bad hunt” (en riktig skitjakt). Otherwise they have bad luck. Compare, for example, the expression ”Break a leg”.

Anyway, we produced an ad for skitjakt.se that was published on September 24, in a magazine called Svensk Jakt. The response was enormous. Just over a week later the site had 1 042 visitors and every visitor stayed an average of eight minutes. And most fun of all, 80 hunting teams had registered to get their own homepage via skitjakt.se.

As a Field Service Engineer at Tetra Pak you have a job of great responsibility. You have to know everything from installation and commissioning, to troubleshooting and redesigning packaging lines. At the same time as you represent Tetra Pak. This puts high demands on service mindedness and a pleasant attitude. Sandberg Trygg has produced a series of posters for Tetra Pak, which lifts the role of the field service engineers to the level of everyday heroes.