1

Aug
2009

SKF does not want to be seen as a bearing supplier

Client: SKF  Tags: ,

What do you think of when somebody says SKF? If you belong to the overwhelming majority, the answer is bearings. Which pretty much sums up the challenge SKF is facing.

Truth is, SKF knows so much more than bearings. The company now has to organize and communicate that knowledge to as wide an audience as possible – otherwise it might find itself in a commodity trap that’s difficult to get out of.

In light of this, SKF has created an organization, called Solution Factory, to house its specialist knowledge in seals, mechatronics, lubrication and related services. As the name implies, these ’factories’ provide customized solutions to very specific needs. The plan is to establish some 20 Solution Factories around the world. Sandberg Trygg is in the process of designing launch materials to help put SKF’s knowledge offer on the map.

1

Aug
2009

We help Sectra appear less radiant

Client: Sectra  Tags: ,

Right now we are helping Sectra communicate the benefits of their low-dose breast screening equipment – Sectra MicroDose Mammography. What is special about the technique is that the X-ray images are of the highest quality despite a much lower radiation dose than the competitors.

Sectra MicroDose Mammography is already used in 16 countries. In addition to communication directed towards clinics and hospitals, Sectra has chosen to turn directly to the women that will be taking the mammograms. Who wants to expose their body to more radiation than absolutely necessary?

In parallel, we are also working with Sectra PACS, a digital system for handling and archiving X-ray images.

15

May
2009

Alektum flying the flag for international ventures

Client: Alektum  Tags: ,

Over the past 20 years Alektum has expanded throughout Europe. During the spring and summer, they have opened offices in four more countries – Estonia, France, the Czech Republic and Hungary. Alektum is now active in thirteen European countries.

Sandberg Trygg has produced campaign material that reflects Alektum’s international success, for example, ads and direct mail directed at finance and accounting staff.

11

May
2009

Make yourself at home

Client: Ramirent  Tags: , ,

Ramirent is the second biggest rental company for building and construction machines and the company’s motto is “Your local rental equipment supplier”. When Sandberg Trygg was assigned to produce a new website for Ramirent, we chose to create “Your local website”.

Ramirent’s local website includes, among other things, a customer centre when you can rent the machines you need. Instead of travelling out to a local customer centre you log in to ramirent.se and order what you need and also say where you would like it delivered. You can also get statistics on which products have been rented, which facilitates project management – a vital function in the construction business

Sandberg Trygg has also produced an advertising campaign to promote ramirent.se. The campaign appeared on specific business websites and in the trade press.

1

Mar
2009

A real survivor

Client: AkzoNobel  Tags: , ,

Kromasil® Eternity™ is an analytical column with a considerably longer lifetime than regular columns – even in tough environments with varying high and low pH values. Sandberg Trygg has developed a communications concept for Kromasil Eternity and created and produced most of the campaign material.

15

Jan
2009

Worldwide image campaign

Client: Axel Christiernsson  Tags: , ,

After the launch of Epoch Technology and several other successful projects together, Sandberg Trygg has been assigned to develop Axel Christiernsson’s image campaign. The purpose is to strengthen their role as the leading manufacturer of grease sold under other brands. The campaign will continue for a year and be rolled out worldwide.

1

Feb
2008

The sooner the better for MARS® liver therapy

Client: Gambro  Tags: ,

Liver patients benefit from getting support as soon as possible – to prevent the serious risk of life-threatening multiple organ failure. With early interventions, MARS® therapy from Gambro greatly helps liver regeneration and patient recovery.

To communicate this uniquely valuable therapy, Sandberg Trygg developed sales brochure, ads and posters targeting hepatologists and intensive care specialists. The message was simple: ”The sooner, the better”

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