• Transas ECDIS brochure (front cover)

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• Transas ECDIS brochure (spread)

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• Transas ECDIS brochure (spread)

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• Transas iPad app on App Store

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• Transas iPad app (the game) on App Store

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• Transas Ads #1

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• Transas Ads #2

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Marketing communications. In technology-driven industries change is a known certainty and remaining current and up-to date is the name of the game. The pace can be ferocious and often blinds you to the sheer amount of noteworthy information, talent and innovation that exists right under your nose and in your own organization. Change is tough, not only psychologically but also creatively. In fact one comment I’ve heard regularly over the years is that very few companies have the creative ability to see themselves from the outside inwards. Making the right changes therefore becomes harder.

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• ABB ad #1

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• ABB ad #2

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• ABB ad #3

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• Exhibition picture #1

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• Exhibition picture #2

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• ABB movie

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At Sandberg Trygg, we are proud to be ABB’s Swedish agency for strategic communications. Now we are starting to see the fruits of our cooperation – including a new overall concept called ”Welcome to the sustainable society”, which will permeate all communications in Sweden. From trade fairs to films.

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• Almi.se

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• Almi.se/ff

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• Almi facebook

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• Almi ad #1

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• Almi ad #2

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• Almi ad #3

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• Almi ad #4

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We recently started working with Almi Businesspartner, an organisation whose job is to support enterprise growth in Sweden. Which it does mainly through advice and funding.

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• Skanova ad #1

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• Skanova ad #2

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• Skanova brochure cover/backcover

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• Skanova brochure spread

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• Skanova menu cover

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• Skanova menu inside

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Skanova is investing in fiber-optic communications. And last year with the help of Sandberg Trygg they launched their successful campaign ‘Fiber to the People’ (check it out here)

The aim was clear: 50% of Swedish homes would have a fibre-optic connection by 2014. Now it’s full speed ahead and to demonstrate this continued investment we are taking the next step in the campaign by letting everyone know exactly how far Skanova have come.

In short, Skanova is speeding up its investment in fiber-optic communication. It really is fiber to the people! Read more at fibertillfler.se

• Gruvön 80 years

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• Gruvön 80 years

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• Gruvön 80 years

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Gruvön, one of Billeruds four paper mills, celebrated its 80th anniversary last weekend. The grand old mill pulled out all the stops and invited the whole town to fun and games.  We contributed to the celebrations with ads and a campaign site where you can play Pack-Pong och browse among highlights in the mill’s history. Or be inspired by the future potential of FibreForm® an innovative packaging material developed at Gruvön, of course.

• Change #1

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• Change #2

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Most of us are creatures of habit. We find solace in the familiarity of our routines, comforted by the illusion of control. But every so often, the universe conspires to rearrange our reality, reminding us there are more powerful forces at work. If we accept change as inevitable, we prefer to have it served up in tiny portions – so tiny we can pretend they don’t even exist.

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In a recent piece, I promised I’d share a gem of negativity with you. It also happens to be my all-time favourite advert.

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• Nynas Tyre Oil AD

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In 2012, tyres will be labelled in much the same way as white goods are.

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• Signature 1

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• Signature 2

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How do you instill a sense of common purpose in a company with operations all over the world? Nynas chose to create an image using the signatures of its employees – from the greenest rookie all the way to the CEO. It depicts something everyone can relate to, no matter where they work. The image will be reproduced and displayed at Nynas offices, depots and refineries around the world. To see the result, click on the images.

• Brochure front

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• Brochure spread

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• Brochure spread

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• Brochure spread

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• Interactive presentation

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• Poster efficiency

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• Poster safety

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• Poster accuracy

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• Poster wireless

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• Poster system

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• Rollups

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• Popup

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Raptor is a brand new system for tank gauging with radar. Behind the introduction is the world’s leading company in this area – Emerson Rosemount Tank Radar.

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