30
Jan
2012
I visited a website a few years ago, where I was confronted with a revolutionary (to me at least) notion: “There is no such thing as sustainable growth in a world of finite resources. It is utter nonsense.”
The b2b agency for better business
27
Jan
2012
According to radical interpretations of the Mayan Calendar, December 21, 2012, is doomsday, the end of the world, goodnight. But if you’re planning on sticking around for December 22, you can seek comfort and enlightenment in Wikipedia. Apocalypse or not, there’s no denying that over the last three years, the world has stumbled from one crisis to the next.
23
Jan
2012
What resonates with one generation can easily alienate – even horrify – another. Imagine trying to sell a household appliance today with an illustration of a happy housewife complete with apron and duster! You’d be pilloried in the press, boycotted and probably sued. Successful communication reflects the zeitgeist and taps into its energies. What’s shaping our world today?
2
Dec
2011
Here at Sandberg Trygg we are obsessed with making sure that we communicate effectively with our target audience. But that doesn’t mean that everyone understands what we are saying.
27
Oct
2011
As we know all too well at Sandberg Trygg, global campaigns are rarely easy. You have to find a message and a way to express it that resonates across all your markets – without being bland. But what works on one audience, may confuse (or even offend) another. As Volkswagen discovered in 1998, when the company revived its classic Beetle.
8
Jul
2011
Since 1954, Trygg Hansa, a venerable Swedish insurer, has donated some 80,000 life buoys to municipalities and boat clubs throughout the country. There’s barely a beach or jetty that doesn’t boast the distinctive red and white life saver. This is communication at its best. Great media strategy, indisputable brand relevance, exemplary longevity and heart-warming generosity.
22
Jun
2011
In a recent piece, I promised I’d share a gem of negativity with you. It also happens to be my all-time favourite advert.
31
May
2011
Some years ago, an interesting assignment landed on my desk. A client had supplied faulty equipment, resulting in costly production stoppages for those who had invested in it.
25
May
2011
Kids (and probably a lot of adults too) love writing things on a dirty car. Like “Wash me”. Not bad, but not in the same league as this rather clever message:
ALSO AVAILABLE IN BLACK
5
Apr
2011
Communication is never easy. Particularly not in a foreign language. And you can only guess what the people who wrote these sign really wanted to say. Or you can just smile. The photographs were taken in Istanbul.