On 4–6 October, Mail Order World, a fair for companies in mail order and e-commerce, was held in Wiesbaden. Germany. Alektum Inkasso (a debt collection agency) exhibited for the second year running. Once again, many were interested in the company’s pan-European presence and unique concept: Get your money back. And the customer.

Sandberg Trygg designed the stand, a value calculator, a game where first prize was a trip to an Alektum country of your choice and a new homepage for the international website. In addition, a new presentation folder produced in the spring was one of our many products on display at Wiesbaden – all in line with Alektum’s new graphic identity.

Successful selling begins with motivated, inspired salespeople and partners. Emerson Rosemount Tank Radar, who recently showed their Raptor system to more than 100 representatives from all corners of the world, know that.  Raptor is the company’s biggest launch in more than a decade and will secure market leadership in radar for tank measurement for many years to come.

The sales conference took place at Hotell 11 in Gothenburg. The participants not only got an insight into the new Raptor system, but also the chance to look, feel, talk and get energized for the selling ahead.  Sandberg Trygg set the scene, with films and banners highlighting the benefits of Raptor.

We are proud to have been part of developing the sales argumentation and a campaign package for Raptor. We can give you more details later, after the external launch. But for now you can sit back and enjoy the video.

Every patient is different … Every session is different … For dialysis clinics, delivering the prescribed treatment isn’t easy. It’s usually a fine balancing act to avoid risks to the patient and still get the most out of a treatment session where time is limited. Then on to the next patient and the same pressure again.

It’s an intensive situation for patients, staff and the managers of clinics who are often juggling resources. Which is why they all need dialysis treatment they can depend on, treatment that ensures the patients get the most out of every session with the least risk to their health.

As a leading innovator in the world of dialysis, Gambro is well placed to provide the answer – Individualized Quality-assured Dialysis (IQD). This is a set of different technologies that let you quickly and easily adapt treatment to each individual patient, always confident that the highest treatment quality is maintained.

You might be wondering why we’re going into so much detail here. Well, this is a major step forward for Gambro, their customers and dialysis patients around the world.

Sandberg Trygg was proud to help with the launch of the concept at the major industry event, EDTA, in June. The launch has been a great success and is currently ongoing at further events around the world.

We helped name, design and package the offering through booth panels, films, brochures, updates to current materials, an interactive sales tool to demonstrate the potential value of IQD… the list goes on.

Click on the picture above to see the film.

Have you ever been involved in a project for better IT security for your company? If so then you know how easy it is for such a project to eat up time and money. Which is why Crepido Systems has produced a simple start package called “Crepido Kickstart”. The agency has also produced campaign material to arouse interest and lead to enquiries.

Pick-n-Go® is a new concept from Kollmorgen based on streamlining the picking process in warehouses with driverless forklift trucks, AGVs (Automated Guided Vehicles). The forklift follows the picker wherever he or she goes and adjusts the forks to the right height to receive the goods. It saves time, costs and improves the working environment.

We have produced a website as part of the launch of Pick-n-Go. It shows the benefits of the concept and how the system is built up. In addition, the website includes a value calculator, so visitors can easily see the gains Pick-n-Go would generate in their own business.

Check it out yourself at www.pick-n-go.com

Fagerhult Retail Lighting and Sandberg Trygg joined forces to develop the lighting company’s latest product and service catalogue. A key part of the work revolved around the positioning of the company and the expression of the three product brands – Fagerhult, Waco and Catwalk.

During the collaboration we chose “Light Experience” (light’s ability to create and enhance powerful human emotions) as the distinguishing characteristic of Fagerhult Retail Lighting and their approach to the lighting business and the businesses of their retail customers. With this as a unifying theme it was time to push the boundaries to reveal three very distinct personalities for the product brands, personalities that reflect the customer’s customer, shoppers like you and me with our own very special tastes. Below you can see a selection of these brand-building presentations that call out to the ultimate target audience.

What do you think of when somebody says SKF? If you belong to the overwhelming majority, the answer is bearings. Which pretty much sums up the challenge SKF is facing.

Truth is, SKF knows so much more than bearings. The company now has to organize and communicate that knowledge to as wide an audience as possible – otherwise it might find itself in a commodity trap that’s difficult to get out of.

In light of this, SKF has created an organization, called Solution Factory, to house its specialist knowledge in seals, mechatronics, lubrication and related services. As the name implies, these ’factories’ provide customized solutions to very specific needs. The plan is to establish some 20 Solution Factories around the world. Sandberg Trygg is in the process of designing launch materials to help put SKF’s knowledge offer on the map.

Crepido Systems develops customer-unique IT systems based on proven technology. So far the company has grown thanks to contacts and recommendations. Now Crepido wants to take the next step and spread their offering to a wider group of decision makers.

What differentiates Crepido Systems from the competitors is that they have succeeded in thinking innovatively without being tempted to use the absolutely latest technology. Quite the reverse, technology should never constitute a problem for the customer – it is important that customers can handle their system.

Sandberg Trygg has produced a communications platform for Crepido Systems, which is now being implemented. But we can already let you in on the tagline, which everyone in the management group fell for: “Crepido Systems. Klurigt tänkt. Enkelt utfört”, (Cleverly thought out. Easily done.)

Kromasil® Eternity™ is an analytical column with a considerably longer lifetime than regular columns – even in tough environments with varying high and low pH values. Sandberg Trygg has developed a communications concept for Kromasil Eternity and created and produced most of the campaign material.

Modul-System’s new system Compact Series makes room for up to 30 per cent more in the same area as a regular system and is suitable for smaller service vehicles. Sandberg Trygg was commissioned to develop a communications concept and came up with “When every mm³ counts”. The launch began with an MMS sent to Modul System’s customers. The film could also be seen on Modul-System’s website.

http://www.youtube.com/watch?v=bQUFibxX-vE