A picture says more than a thousand words, so the saying goes. And good photos and illustrations can really help convey a message quickly and easily. But many of us are writing more and more both professionally and privately. So we certainly need to say it well, whether it’s an e-mail to a colleague, a letter to your mother-in-law or a brochure for your customers.

It is even more important to express yourself well in social media. What you write can spread like wildfire.  And there’s no way you can erase what you’ve written on the net.

Continue reading this article …

During the 1960s our predecessors Anderson & Lembke produced a publication called ”Technical advertising texts – how and why?”. It was meant as internal training material for copywriters.

The publication is of course dated in many ways (few would call an art director a layout man today). But on the whole, it contains thoughts and writing tips that as just as relevant today as they were then.  Here are some of them and if you are interested you can download the whole publication as a pdf. (Only available in Swedish. The ten points below are a summary of the contents)

Continue reading this article …

Most of us learnt in school that you should not begin a sentence with “And”. But many copywriters seem to have a preference for starting a sentence with exactly that word.

Who is right, the English teacher or the copywriter?

Continue reading this article …