30
Sep
2010
This week Nynas is rolling out a global campaign to clarify the company’s core values. The values are based on key factors that have made Nynas a global leading company, and which will now equip Nynas for future growth.
The b2b agency for better business
23
Aug
2010
Every so often a new word comes along that takes every conference room by storm. Proactive is a recent example. There’s hardly an office canteen not packed with earnest-looking people imploring each other – and everybody within earshot – to be proactive. It doesn’t seem to matter what you say (or write) as long as it contains the magic word.
4
Jun
2010
Core values often only get so far as an internal document. But not at Modul-System, one of Europe’s leading manufacturer of racking systems for light service vehicles. A while ago they asked us to help them highlight their core values. It all ended with us turning these values into a film.
The film has several levels. On the surface you are taken on a journey that reveals each core value. But then you can always click to dig deeper into the details. The film will be used in several contexts, such as at trade fairs, on sales visits, as an introduction to new employees and, of course, on the web.
But enough talk – click on the window and enjoy the film.