The b2b agency for better business
15
Dec
2011
Sponsorship. It’s a tough industry these days. Throughout Europe the changing tides can be felt as companies review their marketing mix and the way they allocate marketing budgets. Sponsorship has had a rough ride but can still be a good way to draw attention to a brand directly in front of its target audience. Get it right and the rewards are huge.
8
Dec
2011
Sorry about confronting you with yet another choice. Having just read an excellent article on decision fatigue, I realise there are too many decisions in your life already – and in mine, too.
30
Aug
2011
As the holiday period draws to a close, many of us are turning our attention to work. For one of Sweden’s most prolific companies, Saab Automobile, the challenges have never been so many – or so daunting.
21
Apr
2011
A few weeks ago, we (the team at Sandberg Trygg) spent three memorable days in Istanbul. We’d like to share some photographic impressions of this ancient and remarkable city. Enjoy!
1
Apr
2011
A recent blog entry by one of my colleagues prompted me to write a follow-up on the landscape of visual sameness that pervades so much of B2B communication. Browsing through advertisements in trade journals is like taking a tour of some dreary Stepford suburb where the houses are more or less identical.
14
Mar
2011
Every now and again, I come across something that makes me irritated with myself for not having thought of it.
10
Dec
2010
To keep my brain occupied on the daily commute between work and home, I sometimes ask it unexpected questions – just to see what happens. If nothing else, it’s a cheap and occasionally illuminating way to pass the time.
17
Jun
2010
We generally try and predict the future based on past experience. In other words, if event X took place yesterday – and on every other day before that for as long as we can remember – there’s an excellent chance it will again happen today. Right? According to author Nassim Taleb, this sort of complacent non-reasoning leaves us as wide open to a Black Swan, the name he’s given to highly improbable events with a huge impact.
25
May
2010
Anyone who’s walked past a building site in Stockholm has seen them. Bright orange and usually filled with rubble, they’re everywhere. Heck, even I’ve seen them, and I’m pretty good at filtering out anything to do with hard physical labour. That said, I take my hat off to Big Bag. As far as I’m concerned, these bags are sheer marketing wizardry.
10
May
2010
If you’re like me then you’ll mostly associate the computer in front of you with work. And the Internet as a flood of information that may or may not be useful and quick to find.
Which is why it’s refreshing to stumble upon a website that is fascinating, insightful, educational, entertaining and perhaps a prime example of what the early Internet pioneers and evangelists had in mind.
