The b2b agency for better business
6
Sep
2011
Most of us are creatures of habit. We find solace in the familiarity of our routines, comforted by the illusion of control. But every so often, the universe conspires to rearrange our reality, reminding us there are more powerful forces at work. If we accept change as inevitable, we prefer to have it served up in tiny portions – so tiny we can pretend they don’t even exist.
1
Mar
2010
The real world is about colours, textures and forms, not words. As a copywriter, it pains me to say it but it’s true.
Of course, print, digital and film media – pictures and words – are essential to communicating ideas. But no integrated approach to branded communication is complete without taking care of the physical and seeing how the branding occupies a real space in the real world.
18
Nov
2009
You have no doubt seen the dummy text lorem ipsum many times. But do you know where it comes from?
Contrary to popular belief lorem ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC – De finibus bonorum et malorum. The book is about ethics and is written by Cicero, the Roman politician and author.
Lorem ipsum has been used as dummy text in the printing business since the 16th century. In the ‘60s it was popularised when Letraset released sheets with this dummy text. The text also survived the arrival of computers and appears in several software design programs.
To find our more, visit lipsum.com and en.wikipedia.org/wiki/Lorem_ipsum
