After the worst Swedish winter in living memory, the sun is finally warming us up. It’s interesting to see how reputedly shy and reserved people suddenly emerge with their picnic baskets and ghetto blasters and occupy all the green spots and beachy areas.
Here at the agency we’ve been enjoying high pressure for a bit longer – and in all areas.
Sometimes a product comes along that forever changes the way we think about communication and media … like the TV, the transistor radio, the Walkman, the PC, the mobile phone, or the mp3 player.
I think it’s fairly safe to say that the new Apple iPad will introduce another revolutionary new medium. At an initial cost of $500 – 1000, it won’t be long until they’re even cheaper … and absolutely everywhere.
Did you know that every fifth truck made in the world comes from Sweden? Something Swedes should be proud of – and it is important to convey this image to the rest of the world. The more that choose to invest in the Swedish automotive industry, the better it will go for Sweden.
Automotive Sweden is an organization that spreads knowledge about the Swedish automotive industry, among other things, through personal meetings and seminars. A good digital presentation is therefore vital. Sandberg Trygg has developed such a presentation for Automotive Sweden, which is easy to adapt depending on who you meet and how much time you have at your disposal.
Crepido Systems develops customer-unique IT systems based on proven technology. So far the company has grown thanks to contacts and recommendations. Now Crepido wants to take the next step and spread their offering to a wider group of decision makers.
What differentiates Crepido Systems from the competitors is that they have succeeded in thinking innovatively without being tempted to use the absolutely latest technology. Quite the reverse, technology should never constitute a problem for the customer – it is important that customers can handle their system.
Sandberg Trygg has produced a communications platform for Crepido Systems, which is now being implemented. But we can already let you in on the tagline, which everyone in the management group fell for: “Crepido Systems. Klurigt tänkt. Enkelt utfört”, (Cleverly thought out. Easily done.)
Sandberg Trygg is a specialist b2b advertising agency that helps international companies generate better business results through forceful and attractive marketing communications.
Do you often wonder about all the words and phrases marketers and advertising people throw around? This glossary includes the terms most frequently encountered in marketing communications projects.