You know what it’s like at a trade show. Crowded, warm and difficult to get an audience. Which is why you have to get your message across fast. A short film is often a good way to do it.

In May, Kollmorgen paticipated in CeMAT, an intralogisitics trade show in Hannover. We made a film for them where you see the benefits of choosing Kollmorgen. What would usually take 15 minutes to explain, takes just three. Easy for visitors to take in, easy for the sales people to add to. Another plus is that it comes in handy during customer visits.

By giving them really good service. Just look at Skanova, Sweden’s largest provider of net capacity. Right now Skanova is making a huge investment to grow its fibre network. But honestly speaking, there isn’t much difference between Skanova’s fibre and the competitors’. A fibre cable is a fibre cable. Getting Sweden’s telecom operators to prefer Skanova is mainly about giving them a really positive customer experience.

The latest positive experience is their new website. Here the emphasis has been on making it easy for customers. It’s easier to find, easier to get into contact with Skanova, you get access to more information without needing to log in. And lots, lots more.

Sandberg Trygg was commissioned to help with the launch of the new website. First and foremost it was important to communicate internally why the site had been changed (it’s part of Skanova’s overall focus on service). The campaign included digital DMs to both employees and customers, and a film on the web where Skanova’s CEO, Anna Philipson, explains the change. We also made banners and posters and devised a competition to support the launch.

Every patient is different … Every session is different … For dialysis clinics, delivering the prescribed treatment isn’t easy. It’s usually a fine balancing act to avoid risks to the patient and still get the most out of a treatment session where time is limited. Then on to the next patient and the same pressure again.

It’s an intensive situation for patients, staff and the managers of clinics who are often juggling resources. Which is why they all need dialysis treatment they can depend on, treatment that ensures the patients get the most out of every session with the least risk to their health.

As a leading innovator in the world of dialysis, Gambro is well placed to provide the answer – Individualized Quality-assured Dialysis (IQD). This is a set of different technologies that let you quickly and easily adapt treatment to each individual patient, always confident that the highest treatment quality is maintained.

You might be wondering why we’re going into so much detail here. Well, this is a major step forward for Gambro, their customers and dialysis patients around the world.

Sandberg Trygg was proud to help with the launch of the concept at the major industry event, EDTA, in June. The launch has been a great success and is currently ongoing at further events around the world.

We helped name, design and package the offering through booth panels, films, brochures, updates to current materials, an interactive sales tool to demonstrate the potential value of IQD… the list goes on.

Click on the picture above to see the film.

Core values often only get so far as an internal document. But not at Modul-System, one of Europe’s leading manufacturer of racking systems for light service vehicles. A while ago they asked us to help them highlight their core values. It all ended with us turning these values into a film.

The film has several levels. On the surface you are taken on a journey that reveals each core value. But then you can always click to dig deeper into the details. The film will be used in several contexts, such as at trade fairs, on sales visits, as an introduction to new employees and, of course, on the web.

But enough talk – click on the window and enjoy the film.

At the recent 9th European Peritoneal Dialysis (EuroPD) conference in Strasbourg, France, Sandberg Trygg helped Gambro present the latest and strengthened scientific evidence for their peritoneal dialysis offering.

“The attendees are specialist doctors, leading experts in their field. Of course, the hard scientific basis for Gambro’s market communication is what’s most important to them”, explains Simon Copley, the copywriter on the project. “We turned that to our advantage. And made the science the real star of the film and the brochures at the Gambro booth.”

Click on the booth to start the film.

Yep, that’s right, January 1 ushers in a brand new decade. Goodbye noughties, hello teens.

PS Back by popular demand the Sandberg Trygg Christmas film, click here ›

As part of the ongoing partnership with Gambro, the pioneers in dialysis therapies and products, Sandberg Trygg helped put together a package of materials for the major industry event of 2009, the World Congress of Nephrology in Milan.

In addition to internal communications and delegate invitations, we developed signature films to showcase Gambro and the latest in their long line of technology innovations. Below is a film that celebrates the people who work at Gambro, and their commitment to helping patients around the world.

Modul-System’s new system Compact Series makes room for up to 30 per cent more in the same area as a regular system and is suitable for smaller service vehicles. Sandberg Trygg was commissioned to develop a communications concept and came up with “When every mm³ counts”. The launch began with an MMS sent to Modul System’s customers. The film could also be seen on Modul-System’s website.

http://www.youtube.com/watch?v=bQUFibxX-vE