The b2b agency for better business
20
Oct
2010
When they want change, the first thing a company usually changes is their logo. A new colour. An adjustment of the font – maybe even a totally new one. A signal that something new is going on. That the old stuff has been blown away. But is that always so wise? Must a change always include a change of graphic identity? Is that where change lies?
24
Sep
2009
Fagerhult Retail Lighting and Sandberg Trygg joined forces to develop the lighting company’s latest product and service catalogue. A key part of the work revolved around the positioning of the company and the expression of the three product brands – Fagerhult, Waco and Catwalk.
During the collaboration we chose “Light Experience” (light’s ability to create and enhance powerful human emotions) as the distinguishing characteristic of Fagerhult Retail Lighting and their approach to the lighting business and the businesses of their retail customers. With this as a unifying theme it was time to push the boundaries to reveal three very distinct personalities for the product brands, personalities that reflect the customer’s customer, shoppers like you and me with our own very special tastes. Below you can see a selection of these brand-building presentations that call out to the ultimate target audience.
8
Sep
2008
In the spring of 2008 Livsakademin changed their name to Apricot Management. The idea was that the new name would make it easier when working with internationally active clients and that it would reflect the company better.
One change often leads to another. Sandberg Trygg was therefore commissioned to develop a new website for Apricot Management. The agency has also sharpened the offering and formulated a new customer promise: ”Better life. Better business.”
1
Aug
2007
Gambro turned to Sandberg Trygg to renew its brand communication. The assignment also included a revamp of their graphic identity, new packing design, sales support material, booth design, ads and much more.
AD Ola Carlberg lived and breathed Gambro 24/7 during the winter and spring of 2008. “We have worked to tough time schedules. A lot had to be produced during a short period. And we did it.”
One of many assignments was to make Gambro visible to international visitors attending the big EDTA Fair in Stockholm in May. “You don’t often get the chance in b2b to wallpaper Arlanda or to be visible outdoors, so that was fun,” says Ola.
