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Munksjö box
http://www.sandbergtrygg.se/wp-content/uploads/2010/01/munksjo_box.jpg
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EKA Chemicals box
http://www.sandbergtrygg.se/wp-content/uploads/2010/01/eka_chemicals_box.jpg
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Fagerhult catalog
http://www.sandbergtrygg.se/wp-content/uploads/2010/01/fagerhult_catalog-660x841.jpg
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Gambro bag
http://www.sandbergtrygg.se/wp-content/uploads/2010/01/gambro_bag-660x636.jpg
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Kollmorgen DR: box, jacket and brochure
http://www.sandbergtrygg.se/wp-content/uploads/2010/02/kollmorgen_box_1-660x643.jpg
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Alektum bag
http://www.sandbergtrygg.se/wp-content/uploads/2010/01/alektum_bag.jpg
The real world is about colours, textures and forms, not words. As a copywriter, it pains me to say it but it’s true.
Of course, print, digital and film media – pictures and words – are essential to communicating ideas. But no integrated approach to branded communication is complete without taking care of the physical and seeing how the branding occupies a real space in the real world.
Continue reading this article …