The real world is about colours, textures and forms, not words. As a copywriter, it pains me to say it but it’s true.

Of course, print, digital and film media – pictures and words – are essential to communicating ideas. But no integrated approach to branded communication is complete without taking care of the physical and seeing how the branding occupies a real space in the real world.

How will your product and its packaging look and feel in the hands of a customer? What are the instant and instinctive animal responses to your logo? What label do people give to your product labelling? These are vital questions when every delicate detail could be decisive.

Which is why Sandberg Trygg’s Art Directors and Final Art people spend an awful lot of time fiddling about with boxes, playing with colours, and doodling squiggly lines. Honestly, it’s like a kindergarten sometimes … OK, I admit I’m jealous. It must be nice not to stare into a screen for inspiration and only be able to “build” something by tapping buttons.

Anyway, here’s a showcase of our design work, functional communication that end-customers have held, squeezed and eventually bought.