No, it’s not a typo in the headline. Happy New Year to all of you celebrating according to the Gregorian calendar. To all others: Happy New Year in advance! Time is, as famously said, relative and so is chronology.

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Most of us learnt in school that you should not begin a sentence with “And”. But many copywriters seem to have a preference for starting a sentence with exactly that word.

Who is right, the English teacher or the copywriter?

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You have no doubt seen the dummy text lorem ipsum many times. But do you know where it comes from?

Contrary to popular belief lorem ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC – De finibus bonorum et malorum. The book is about ethics and is written by Cicero, the Roman politician and author.

Lorem ipsum has been used as dummy text in the printing business since the 16th century. In the ‘60s it was popularised when Letraset released sheets with this dummy text. The text also survived the arrival of computers and appears in several software design programs.

To find our more, visit lipsum.com and en.wikipedia.org/wiki/Lorem_ipsum