A well-written e-newsletter that is sent out periodically creates a positive impression of your business. It helps your customers understand your offering and makes them more inclined to buy from you. But, what happens when you post the same content as a blog?

For a start, it instantly becomes interactive and you can get direct feedback from your readers. Your content also becomes searchable and you can reach other readers than your e-newsletter recipients. Other bloggers and digital media can link to you, generating more traffic leading to to greater searchability, which leads to… well, you get the picture. You can also get followers by pushing out updates through Twitter, Bloggy or RSS.

But why choose just one channel when you can choose both. Combine your blog with an e-newsletter. Select posts from your blog that are relevant to your target audience and compile them in an e-newsletter that you send to your subscribers (that, of course, will link to your blog). So, don’t scrap your e-newsletter, redo it.