This is not the article I was planning to write. But a remarkable story landed in my inbox, and I wanted to share it with you. What follows is a summary of a piece published by the Washington Post.

It was a cold January morning. A man arrived at a metro station in Washington DC, unpacked his violin and started to play. More than a thousand people passed through the station while the musician was playing, most of them on their way to work. Continue reading this article …

As communicators, we have two choices. We can either try to alter our audience’s perception in a direction that better suits our purposes, or we can strive to reinforce an existing perception. That may sound cynical but it’s merely a reflection of human nature. We do it all the time. After all, why else would we want to look and be our best on a first date or at a job interview?

Continue reading this article …