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	<title>Sandberg Trygg – The b2b agency for better business &#187; Photography</title>
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	<description>The b2b agency for better business</description>
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		<title>Shot in Istanbul</title>
		<link>http://www.sandbergtrygg.se/2011/04/shot-in-istanbul/</link>
		<comments>http://www.sandbergtrygg.se/2011/04/shot-in-istanbul/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 06:00:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[The agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://www.sandbergtrygg.se/?p=1625</guid>
		<description><![CDATA[A few weeks ago, we (the team at Sandberg Trygg) spent three memorable days in Istanbul. We’d like to share some photographic impressions of this ancient and remarkable city. Enjoy!]]></description>
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<p>A few weeks ago, we (the team at Sandberg Trygg) spent three memorable days in Istanbul. We’d like to share some photographic impressions of this ancient and remarkable city. Enjoy!</p>
]]></content:encoded>
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		</item>
		<item>
		<title>The future is analogue</title>
		<link>http://www.sandbergtrygg.se/2009/11/the-future-is-analogue/</link>
		<comments>http://www.sandbergtrygg.se/2009/11/the-future-is-analogue/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 10:30:49 +0000</pubDate>
		<dc:creator>skribent</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[The agency]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://www.sandbergtrygg.se/?p=1118</guid>
		<description><![CDATA[Well it is if you&#8217;re into expressive and unconventional photography using real film. And it doesn&#8217;t get any more expressive and unconventional than when you use a Lomo camera. These cameras started out in the 1980s as a chunky Soviet copy of a Japanese compact camera. When a group of Austrian art students stumbled on [...]]]></description>
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					<h3>2</h3>
										<span>http://www.sandbergtrygg.se/wp-content/uploads/2009/11/2-660x441.jpg</span>
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					<h3>3</h3>
										<span>http://www.sandbergtrygg.se/wp-content/uploads/2009/11/3-660x441.jpg</span>
					<p></p>
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					<h3>4</h3>
										<span>http://www.sandbergtrygg.se/wp-content/uploads/2009/11/4-660x441.jpg</span>
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					<h3>5</h3>
										<span>http://www.sandbergtrygg.se/wp-content/uploads/2009/11/5-660x441.jpg</span>
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					<h3>6</h3>
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					<h3>7</h3>
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					<h3>8</h3>
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					<h3>9</h3>
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					<h3>10</h3>
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<p>Well it is if you&#8217;re into expressive and unconventional photography using real film. And it doesn&#8217;t get any more expressive and unconventional than when you use a <strong>Lomo camera</strong>.</p>
<p>These cameras started out in the 1980s as a chunky Soviet copy of a Japanese compact camera. When a group of Austrian art students stumbled on it and started literally shooting from the hip, they got some rather special looking results. <strong><a title="Lomography" href="http://www.lomography.com/" target="_blank">Lomography</a></strong> was born.</p>
<p>(As a complete side note, Lomo production was safeguarded, and ramped up to meet its new international market, with the help of a deputy mayor called Vladimir Putin.)<br />
<span id="more-1118"></span><strong><script>document.write(str_rot13('<n gvgyr="R-znvy gb Byn Pneyoret" uers="znvygb:byn.pneyoret@fnaqoretgeltt.fr" gnetrg="_oynax">Byn Pneyoret</n>'));</script><noscript>ola.carlberg AT sandbergtrygg DOT se</noscript></strong>, Art Director at Sandberg Trygg, is a big fan of Lomo cameras and a leading light in the world of Lomography – now a worldwide community sharing the results of their analogue adventures. Digitally of course – they&#8217;re not stupid.</p>
<p>Ola has been into photography forever – digital and real film – but with a Lomo camera in his hand he entered new territory, &#8220;In today’s fast and perfect digital world, it&#8217;s liberating to create something that isn&#8217;t. Photography becomes more of a »controlled accident« as you experiment with film and double exposures. It&#8217;s about capturing the feeling behind what you are seeing instead of simply taking a picture. And it’s also a big thing not being able to see the result immediately – you have to trust yourself that you’ve taken a good picture.&#8221; Above you can see a selection of Ola&#8217;s pictures. Click <a title="Ola@Lomography" href="http://www.lomography.com/homes/calo" target="_blank">here</a> to see his entire collection.</p>
<p>And what can we learn from Lomography? Well, the <a title="The 10 golden rules" href="http://www.lomography.com/about/the-ten-golden-rules" target="_blank">Golden Rules</a> of Lomography say it all and can be easily transferred to other creative media – perhaps even to a way of living life itself. I&#8217;ll leave you with them:</p>
<p>1. Take your Lomo everywhere you go<br />
2. Use it anytime – day and night<br />
3. Lomography is not an interference with your life but a part of it<br />
4. Get as close as possible to the objects of your lomographic desire<br />
5. Don&#8217;t think<br />
6. Be fast<br />
7. You don&#8217;t have to know beforehand what is on your film<br />
8. Nor afterwards<br />
9. Shoot from the hip<br />
10. Don&#8217;t worry about rules</p>
]]></content:encoded>
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