With all due respect to friends and clients at SKF, the question is not quite as ridiculous as you might think. At least not for this layman. Some background. SKF has provided bearings for over a century, in the process learning just about everything there is to know about how objects rotate – and just as importantly, why they suddenly stop. And guess what they discovered? The vast majority of mechanical breakdowns can be attributed to a malfunctioning rotating part. Who’s the greatest expert on those parts? SKF. And who’s the world’s leading supplier of them? Right again.

No, dear reader, as you’ve already guessed, I wouldn’t dream of blaming SKF. My aim was simply to share with you what an extraordinary company it is. But had the headline been ’SKF is fantastic,’ you would never have made it this far. After all, nothing bores a reader more than bluster and blarney.

Distance Selling Day (Distanshandelsdagen) celebrated 30 years on November 19th, this year. It was only natural that Alektum Inkasso, with many clients in distance selling, was among the exhibitors at Åhaga event centre i Borås.

Continue reading this article …

A friend sent me this link the other day. It’s a simple little website for a simple little idea:
The Fun Theory.

The theory is this: Changing people’s behaviour is easy if you make it fun.

From that small seed, they’ve developed several short films showing people enjoying themselves while making a small difference to the world. We’ve got musical stairs, the world’s deepest litterbin and an arcade machine that recycles at the same time. Take a look and enjoy.

Continue reading this article …

Now is the time. Those who dare to invest in a recession are more often the winners when the market recovers. But there are still those who hesitate, postpone important decisions until ”later” or wait with that special campaign.

Don’t be one of those also-rans – continue to develop your offer. It’s when your competitors cut down on their advertising that you can make a bigger impact. All it takes is courage, an eye for new possibilities and being smart about how to use your resources.

Continue reading this article …

Positioning is nothing you do once and for all. It is an ongoing process where you constantly have to see the big picture and understand what is going on in the market including what people say about your company in the social media. Here are six tough questions you should ask yourself:

Requirements for positioning (PDF)

Crepido Systems develops customer-unique IT systems based on proven technology. So far the company has grown thanks to contacts and recommendations. Now Crepido wants to take the next step and spread their offering to a wider group of decision makers.

What differentiates Crepido Systems from the competitors is that they have succeeded in thinking innovatively without being tempted to use the absolutely latest technology. Quite the reverse, technology should never constitute a problem for the customer – it is important that customers can handle their system.

Sandberg Trygg has produced a communications platform for Crepido Systems, which is now being implemented. But we can already let you in on the tagline, which everyone in the management group fell for: “Crepido Systems. Klurigt tänkt. Enkelt utfört”, (Cleverly thought out. Easily done.)

CMIV (Center for Medical Imaging and Visualisation) is a research institute specialising in neurodegenerative diseases, for example, Alzheimer’s, and in only a very short time has gained international recognition for its cutting-edge technology. CMIV is, however, dependent on private donations. As a part of a larger campaign, Sandberg Trygg has helped CMIV with a new image brochure. The purpose is to describe what CMIV do in an easy-to-understand way and inspire contributors to support them.

Gambro turned to Sandberg Trygg to renew its brand communication. The assignment also included a revamp of their graphic identity, new packing design, sales support material, booth design, ads and much more.

AD Ola Carlberg lived and breathed Gambro 24/7 during the winter and spring of 2008. “We have worked to tough time schedules. A lot had to be produced during a short period. And we did it.”

One of many assignments was to make Gambro visible to international visitors attending the big EDTA Fair in Stockholm in May. “You don’t often get the chance in b2b to wallpaper Arlanda or to be visible outdoors, so that was fun,” says Ola.