It doesn’t happen often butnow and again you come across a book on marketing that actually says something new. Or maybe talks about old truths in a new and better way. Now there’s a book that both says something new and brings old truths to life. The book is suitably called Bästsäljaren (The Best Seller).
Sometimes a product comes along that forever changes the way we think about communication and media … like the TV, the transistor radio, the Walkman, the PC, the mobile phone, or the mp3 player.
I think it’s fairly safe to say that the new Apple iPad will introduce another revolutionary new medium. At an initial cost of $500 – 1000, it won’t be long until they’re even cheaper … and absolutely everywhere.
Kollmorgen is now launching its NDC Partner Program. With this program, their customers, companies that build driverless vehicles, get the opportunity to deepen their cooperation with Kollmorgen. Sandberg Trygg has produced a brochure describing the benefits of being a partner and the support provided at each level of membership. Kollmorgen’s sales representatives will use the brochure on customer visits all over the world.
Baldwin is the market leader in cleaning systems for offset presses (daily newspapers and commercial production) in Europe and Asia. To help sales representatives make better deals, Baldwin chose to get help from Sandberg Trygg. The agency has developed a sales tool that makes it easy to suggest a product or combination of products and calculate the value of the suggested solution.
Sandberg Trygg is a specialist b2b advertising agency that helps international companies generate better business results through forceful and attractive marketing communications.
Do you often wonder about all the words and phrases marketers and advertising people throw around? This glossary includes the terms most frequently encountered in marketing communications projects.